Social Media Specialist
PT Mega Medika Teknologi (SMILE WORKS)
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Job Description
About Us:
SmileWorks is a premium dental clinic in Jakarta, well-known for its focus on restorative and aesthetic dentistry. We serve clients who value high-quality care, elegance, and transformation. We’re currently looking for a Female Social Media Specialist Content Creator to join our growing marketing team.
🎯 Your Mission:
To create engaging, aesthetic, and high-converting short-form video content that inspires smiles and drives high-quality leads through platforms like TikTok, Instagram Reels, YouTube Shorts, and Facebook.
🔧 Key Responsibilities:
• Ideate, plan, and execute short-form video content (with support from our graphic designer and digital ads team)
• Research and adapt viral trends and content formats in the aesthetic & dental space
• Analyze competitors and continuously improve our content quality and performance
• Collaborate with the marketing team to align content with branding goals and promotional campaigns
• Represent the values of beauty, elegance, health, and confidence in all public-facing content
• Understand what makes premium branding stand out online
Requirements
✅ Qualifications:
• Experience in premium service industries (dental clinics, beauty/aesthetic clinics, luxury brands, or hospitality)
• A natural interest in teeth, smiles, facial aesthetics, and confidence
• An attractive appearance, confident on-camera presence, and a charming smile
• A passion for social media trends, reels, and video storytelling
• Strong understanding of viral video mechanics and how to turn views into leads
• High initiative, creativity, and the ability to work independently and as part of a team
📊 Key KPIs:
• Total Impressions per platform
• Engagement Rate (Reels, Stories, Comments, Shares)
• Quality of Leads Generated (in collaboration with our CRM/digital ads team)
🛠 Other Requirements:
• Past experience working with or for a dental or beauty brand
• Your own portfolio or IG/TikTok showcasing relevant work
• Experience in CapCut or any other video editing software
• Able to utilize the benefits of AI
• A content portfolio from previous experience
If you meet these qualifications and are excited to bring your creative skills to a premium dental brand, we’d love to see your portfolio and hear from you!
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SmileWorks Dental Care is an award-winning dental clinic located at Jl. Boulevard Raya CN3 No. 25-26, Kelapa Gading, Jakarta 14240. The clinic offers a comprehensive range of dental services, including implantology, assessment consultations, oral surgery, smile aesthetics and restoration, and full mouth rehabilitation. SmileWorks Dental Care Equipped with state-of-the-art facilities such as advanced dental units, a designated sterilization room, a complete in-house dental laboratory, and cutting-edge imaging technology, SmileWorks ensures high-quality care for its patients.
