Job Description
RESPONSIBILITIES
Market Research:
- Conduct thorough market research to stay updated on industry trends, competitor strategies, and customer behavior.
- Identify new opportunities and potential areas for growth.
A/B Testing and Analysis:
- Design and implement A/B tests for content, email campaigns, and social media posts.
- Analyze test results and provide actionable insights to improve engagement and conversion rates.
Data Analysis and Reporting:
- Utilize analytics tools (e.g., Google Analytics, MixPanel) to track and report on marketing performance.
- Create detailed reports with key metrics and insights for decision-making.
Content Planning:
- Develop a well-researched content plan that aligns with Fastrac’s goals and target audience.
- Create a content calendar with specific themes, topics, and formats.
Budget Management and Strategic Decisions:
- Review and allocate the marketing budget for ad spend and influencer partnerships.
- Make informed strategic decisions on resource allocation based on performance data.
Approval and Oversight:
- Review and approve content before it goes live.
- Provide feedback and guidance to ensure consistency and quality.
Requirements
QUALIFICATIONS:
- Proven experience in market research, A/B testing, or data analysis.
- Strong background in content planning and digital marketing.
- Ability to manage budgets and make strategic decisions on ad spend.
- Proficiency in analytics tools such as Google Analytics, MixPanel, etc.
- Excellent communication and collaboration skills.
- Highly organized with a strong attention to detail.
EXPECTATIONS:
Communication:
- Provide timely updates and feedback to the leadership and content teams.
- Participation in weekly or bi-weekly meetings to discuss progress and challenges.
Deliverables:
- Comprehensive market research reports.
- Detailed A/B testing plans and analysis reports.
- Data-driven insights and recommendations for improving marketing strategies.
- A well-structured content plan and calendar.
- Strategic budget allocation plans.
Collaboration:
- Work closely with the leadership and content teams to align strategies.
- Provide clear guidance and feedback to the content team for execution.
Tips Menjaga Diri
Perusahaan dan Lowongan di Dealls tidak meminta data pribadi, informasi rekening, atau pungutan ketika melamar. Hindari juga lowongan Google Form / Grup Telegram tanpa keabsahan yang jelas.
Fastrac adalah start-up inovatif penyedia layanan aggregator logistik dan juga produk software yang berbasis di Jakarta, Indonesia.
Misi dan Visi
Misi kami adalah merevolusi industri pengiriman dengan menyediakan solusi yang efisien dan andal bagi pelanggan dan bisnis dalam memenuhi seluruh kebutuhan pengiriman mereka.
Visi kami adalah untuk menjadi solusi pengiriman yang dipercayai oleh UMKM Indonesia dan membangun era digitalisasi lewat etos kami yaitu #JalurCepatNoRibet
