Job Description
As a Senior Marketing Manager/Director of Marketing, you will play a pivotal role in shaping and executing our marketing strategy. Your responsibilities include:
- Strategic Planning & Execution: Develop and implement comprehensive marketing strategies to drive brand awareness, lead generation, and revenue growth.
- Digital Advertising: Manage, optimize, and scale campaigns across Google Ads, Meta Ads (Facebook, Instagram), and other digital platforms to achieve performance targets.
- Endorsement Marketing: Identify and manage influencer and endorsement marketing opportunities, creating partnerships that align with the brand’s goals.
- Content Creation & Campaign Development: Oversee the creation of innovative and engaging content to support marketing initiatives across channels, ensuring consistency with brand messaging.
- Social Media & Community Engagement: Drive organic and paid social media strategies, building an engaged community and fostering meaningful interactions with target audiences.
- Market Research & Analysis: Stay updated on market trends, competitor strategies, and customer insights to guide marketing strategies.
- Team Leadership: Build, mentor, and manage a high-performing marketing team, fostering a culture of innovation, collaboration, and accountability.
- Cross-Functional Collaboration: Work closely with sales, product, and other departments to ensure alignment on campaigns and initiatives.
- Event Marketing & Networking: Represent the brand at events, conferences, and other networking opportunities, building strong relationships and identifying partnership opportunities.
Requirements
Experience:
- 5+ years of experience in marketing, with at least 2 years in a senior or leadership role.
- Proven experience managing Google Ads and Meta Ads campaigns with measurable success.
- Expertise in endorsement marketing, including identifying, negotiating, and managing influencer partnerships.
- Track record of success in scaling marketing initiatives for growing companies.
Skills:
- Strong analytical skills, with the ability to interpret data and translate insights into actionable strategies.
- Exceptional communication skills, both written and verbal, with the ability to connect with diverse audiences.
- Highly resourceful, creative, and capable of thinking outside the box to solve problems and seize opportunities.
- Comfortable and confident in social settings, with a natural ability to approach new people and adapt to dynamic environments.
- Education: Bachelor's degree in Marketing, Business, or a related field; advanced degree is a plus.
- Tools: Familiarity with marketing tools and platforms such as Google Analytics, Meta Business Suite, CRM systems, and project management tools.
Mindset:
- Collaborative and team-oriented, but equally effective working independently.
- Thrives in a fast-paced, dynamic environment.
- Resourceful Problem-Solving: Utilize creativity and a solutions-oriented approach to address challenges and identify new opportunities for growth.
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About Wisata App
Learn MoreWisata App is one of the fastest growing tech-focused travel management company.
Industry
Travel Platform
Location
Indonesia, Indonesia
Company Size
1–50 employees
Culture
Progressive
Continuous ambition for progress and finding the best means to make it happen
Innovative
We strive to constantly pursue innovation of our products and services
Passionate
Strong belief and efforts are the base to achieve long term success
