Marketing Creative Lead

Key Responsibilities:

Creative Direction:

• Develop and execute creative strategies that resonate with our target audience and elevate brand perception.
• Lead brainstorming sessions and provide artistic guidance to the creative team for campaign concepts, visual assets, and content creation.
• Ensure consistency in brand messaging, tone, and visual identity across all marketing channels.

Team Leadership:

• Manage and mentor a diverse team of Digital Marketing, Branding, Creative professionals, including graphic designers, copywriters, photographers, and videographers.
• Foster a collaborative and inclusive work environment that encourages creativity, innovation, and professional growth.
• Conduct regular performance evaluations, provide constructive feedback, and identify opportunities for skills development.

Digital Marketing Strategy:

• Lead Digital Marketing to develop integrated campaigns that drive brand awareness, engagement, and conversion across online channels.
• Stay abreast of industry trends and emerging technologies to enhance our digital presence and effectiveness.
• Analyze campaign performance metrics and optimize strategies based on data-driven insights.

Brand Management:

• Uphold brand integrity and ensure that all marketing initiatives align with our brand values, aesthetic, and positioning.
• Develop and implement brand guidelines to maintain consistency in visual identity, messaging, and storytelling.
• Oversee the creation of marketing collateral, packaging designs, and other brand assets.

Cross-functional Collaboration:

• Liaise with cross-functional teams including Sales and Operations to align marketing efforts with business objectives and product launches.
• Collaborate with external agencies, vendors, and partners to execute marketing campaigns and initiatives effectively.
• Communicate regularly with senior management to provide updates on marketing strategies, performance, and upcoming projects.