Job Description
Strategic Leadership & Team Management
- Plan, lead, mentor, and guide the marketing team in strategy development and execution.
- Provide clear direction, training, and support to ensure alignment and performance.
- Foster a culture of accountability, collaboration, agility, and high standards.
- Lead through both direction and involvement, contributing where needed to drive outcomes
Brand Strategy & Positioning
- Develop and maintain a long-term brand positioning strategy aligned with business goals.
- Act as the brand guardian, ensuring all marketing collaterals, pitches, and digital touchpoints strictly adhere to brand guidelines.
- Refine the aesthetic direction of marketing assets to ensure they remain premium and relevant to the experiential industry.
- Strengthen branding through curated portfolios, marketing collaterals, and brand assets
Marketing Strategy & Business Growth
- Translate high-level business goals into actionable marketing roadmaps that drive client acquisition and support revenue targets.
- Act as the strategic bridge between Sales, Events, and Creative teams to ensure concepts are marketable, brand-aligned, and executed seamlessly.
- Identify and drive key strategies relevant to the events and experiential industry.
- Translate insights into clear, compelling storytelling and marketing directions and ensure a unified brand and messaging approach across all departments.
- Support the development of client-facing materials, pitches, and presentations
Market Insights & Competitive Analysis
- Analyze data across website, social media, and campaigns to identify opportunities for optimisation.
- Monitor industry trends within the events and experiential sector to ensure marketing strategies remain fresh and competitive.
- Conduct regular competitor benchmarking, analyzing their digital presence, service offerings, and brand positioning to identify gaps and opportunities.
- Gather and synthesize client feedback and sales data to help refine messaging and improve the effectiveness of marketing collateral.
- Identify target audience shifts and emerging sub-sectors to help the team tailor content and pitches more effectively.
Digital & Content Strategy
- Design and oversee an integrated digital marketing strategy (SEO, SEM, paid media, content).
- Lead social media strategy across LinkedIn, Instagram, Facebook, TikTok, X, and YouTube.
- Work closely with the team to develop and refine content, ensuring strong storytelling and brand alignment.
- Oversee content production (in-house and external), maintaining quality and consistency.
- Leverage marketing automation, personalization, and AI tools to improve efficiency and impact.
Partnerships, PR & Brand Visibility
- Coordinate PR efforts and manage relationships with media, partners, and influencers.
- Identify award opportunities and industry events to position the company and its leadership as industry experts.
- Support strategic collaborations that expand the brand’s reach within the experiential and events sector.
Performance & Continuous Improvement
- Track and analyze KPIs across all channels, providing monthly reports on campaign ROI and website performance.
- Provide data-driven recommendations to pivot or optimize strategies based on real-time results.
- Ensure all marketing efforts remain aligned with business objectives and market dynamics
Budget Management
- Develop, manage, and allocate marketing budgets effectively.
- Monitor the marketing budget, ensuring spend is optimized and tracked accurately against projections.
Requirements
- Proven 5-7 years of experience in strategic marketing, brand positioning, and market expansion within the events industry.
- Expertise in data-driven decision-making, audience segmentation, and marketing analytics.
- Strong ability to anticipate industry shifts and adapt strategies for long-term growth.
- Experience leading high-level marketing initiatives that drive revenue and brand authority.
- Strong leadership, communication, and cross-functional collaboration skills.
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Welcome to TFD, where Extraordinary Events Come to Life!
As a leading event planning and management company, we specialize in transforming visions into reality through a harmonious blend of strategy, creativity, and production. Our innovative approach allows us to craft multi-dimensional events and campaigns that not only meet but redefine industry standards.
Driven by a passion for excellence, we are pioneers in event design and execution, consistently pushing boundaries to achieve remarkable outcomes. Whether it’s a corporate gala, a product launch, an intimate celebration, or an immersive experience, our expertise encompasses a diverse range of events tailored to your unique needs.
Our dedicated team of professionals meticulously refines every detail, ensuring that each event is not just an occasion, but a masterpiece of design and functionality. We are committed to elevating the art of event planning, always striving to enhance your experience and create unforgettable moments.
Join us on this journey, and let’s elevate your next event to new heights together!
