Job Description
- Conduct in-depth research on historical and future trends in the consumer installment market.
- Monitor market changes, including interest rate fluctuations, emerging technologies, and shifts in the competitive landscape.
- Provide systematic insights into competitors’ strategies, product features, and market shares.
- Map target segments and explore consumer decision-making journeys, including purchasing motivations, preferences, and pain points.
- Support product positioning and marketing activities using methods such as surveys and interviews.
- Identify segmentation opportunities and define specific target audiences to develop tailored solutions.
- Work closely with internal departments such as Product Development, Marketing, Business Operations, and Sales to ensure the successful implementation of research insights.
- Maintain a deep understanding of relevant regulations, trends, and best practices in the finance and consumer installment industries to ensure compliance and competitiveness.
Requirements
- Bachelor’s degree or above in Marketing, Business, Sociology, Psychology, or related fields.
- Minimum of 5 years of experience in market research, preferably within the consumer installment or financial services sector.
- Proficient in English, both spoken and written.
- Strong data analysis and visualization skills; proficient in market research tools, data analysis software, and AI applications.
- Excellent communication skills with the ability to clearly present research findings and strategic recommendations.
- Strong interview and interpersonal skills, capable of conducting effective interviews across a wide range of socio-economic backgrounds and engaging with key market stakeholders.
- Strong team player with the ability to collaborate across departments to drive shared objectives.
- Familiarity with industry regulations and standards in the consumer installment space.
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Akulaku is a leading banking and digital finance platform in Southeast Asia, with a presence in Indonesia, the Philippines, and Malaysia. Akulaku exists to help meet the daily financial needs of underserved customers in emerging markets through digital banking, digital financing, digital investment, and insurance brokerage services.
In addition to the Akulaku virtual credit card and ecommerce platform, the company operates Asetku, an online wealth management platform and Neobank, a mobile digital bank supported by Bank Neo Commerce. Akulaku’s mission is to serve 50 million users across Southeast Asia by the year 2025.
