Live Sreaming Specialist
PT Gree Electric Appliances Indonesia
- Full-Time
- On-site • Jakarta Utara
- Negotiable
No Sign Up Required!
Job Description
- Develop a livestream schedule based on peak audience hours and sales campaigns
- Plan themes, decorations, promotions, and product highlights for each session
- Identify high-performing products to focus on during live sessions
- Manage and schedule livestream hosts based on their strengths and audience appeal
- Provide guidance to hosts on sales techniques, engagement strategies, and product pitching, ensuring hosts are well-prepared with product knowledge and key selling points
- Coordinate with the Content Planner to ensure engaging video hooks and promotions
- Work closely with the KOL Specialist to integrate influencers into live selling sessions
- Collaborate with TikTok and Shopee E-Commerce Specialists for platform exposure & subsidy opportunities, and ensure promoted products are in stock and ready for fulfillment
- Align pricing strategies to prevent conflicts with other sales channels
- Track key livestream metrics (viewers, engagement, conversion rate, revenue)
- Create reports on live and host performance and improvement plan
- Adjust strategies based on data insights to improve sales performance
- Test different engagement techniques (e.g., giveaways, time-limited discounts, interactive Q&A, etc)
- Optimize livestream setups for better visual and audio quality
Requirements
- Proficiency in managing TikTok Shop Live and Shopee Live and familiarity with live features and in-stream promotions
- Livestream Strategy & Optimization
- Ability to plan and execute high-converting live sales events, livestream-exclusive promotions, vouchers, and flash sales
- Host & Influencer Management
- Experience in recruiting and training hosts, influencers, and KOLs for live selling
- Sales-Driven & Audience Engagement
- Ability to maximize viewer retention and encourage real-time purchases
- Problem-Solving & Quick Thinking
- Ability to handle technical issues, low viewership, or unexpected challenges during live events.
- Collaboration & Communication
- Ability to coordinate with marketing, content, and e-commerce teams
- Analytical & Data-Driven Decision-Making
- Ability to track and monitor livestream performance (conversion rates, engagement trends, and viewer behavior) and using analytics tools (Excel, Google Sheets, or CRM tools) to analyze data and adjust strategies to improve performance.
Benefit :
- Competitive salary and benefits
- KPI & Sales Commission
- A friendly and collaborative work environment.
- Opportunities to develop your career and grow within the company.
- Be part of impactful projects that make a difference!
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Gree Electric Appliances Indonesia adalah perusahaan pembuat pendingin udara internasional yang memadukan riset dan pengembangan, pemasaran, serta layanan terpadu. Gree Indonesia masuk ke Indonesia pada bulan Juli, 2015 dan berkantor pusat di Jakarta.
Gree Indonesia memiliki 12 cabang yang tersebar di Pulau Jawa, Bali, Sumatera dengan kantor cabang di Jakarta, Bekasi, Bandung, Semarang, Yogyakarta, Surabaya, Bali, Lampung, Pekanbaru, Medan dan terus berkembang di beberapa kota besar di Indonesia.
Gree merupakan merek industri pendingin udara asal China yang dinobatkan menjadi "World Brand" (merek dunia) dan satu-satunya perusahaan pendingin udara yang masuk ke dalam "China Top 100 Listed Company" oleh majalah Fortune selama 12 tahun berturut-turut.
Pada Mei 2020, Gree Electric Appliances masuk dalam daftar Forbes yang menempati urutan ke-246 dalam daftar 2.000 perusahaan terbesar dunia dan merupakan produsen AC terbesar di dunia.
Memiliki total 14 pabrik yang tersebar di China, Brazil dan Pakistan, Gree telah mendapatkan kepercayaan konsumen atas kualitas produknya dengan tetap menjadi pilihan 400 juta pengguna global di 160 negara.
Berbagai kategori produk yang dimiliki oleh Gree antara lain RAC (Residential Air Conditioner), LCAC (Light Commercial Air Conditioner), CAC (Commercial Air Conditioner), HA (Home Appliances). Produk Gree sendiri juga telah digunakan dalam event internasional seperti FIFA World Cup, Russia Olympic Games hingga China Olympic Games.
Sejak masuk ke Indonesia, produk berkualitas Gree telah berhasil meraih berbagai penghargaan dalam negeri. Adapun penghargaan yang didapatkan, antara lain, The Best Air Conditioning of the Year, Peraih Penghargaan Pertama di Indonesia, Peraih Penghargaan Pusat Rekor Indonesia, Top Innovation Choice Award 2020, Digital Popular Brand Award 2020, Indonesia Brand Champions 2020, Indonesia Best Quality Product, Brand Choice 2021 dan Rekor Muri Garansi Purnajual Terlama.
Garansi peraih "REBI Award" Platinum Warranty Gree, juga diyakini sebagai garansi purna jual terlama di industri pendingin udara di Indonesia, yaitu garansi satu tahun ganti unit baru, garansi 5 tahun servis dan suku cadang, ditambah 10 tahun untuk unit outdoor atau kompresor.
Selama berdiri di Indonesia, Gree telah meyakinkan pengguna di pasar Indonesia dengan memenangkan proyek-proyek besar di Indonesia, seperti Pabrik Chevron Pekanbaru, Grand Mercure & Hotel Ibis Yogyakarta, Menara Satoria di Surabaya, Landmark Pluit dan Sudirman Suites di Jakarta hingga banyaknya dealer yang tersebar di seluruh pulau Jawa, Bali dan Sumatera.
