Lead Product Content Strategist
ASTRO
Actively hiring 2h ago
- Full-Time
- Hybrid • Jakarta Barat
- Negotiable
Min. 4 years of experience
No Sign Up Required!
Job Description
- Develop and implement product content strategy to ensure product information are complete, updated and accurate
- Define guidelines and best practices for product content, including naming conventions, descriptions, images, and tags/keywords
- Continuously assess and improve content and creative processes, leveraging automation, best practices, and data insights to enhance team productivity and content quality
- Lead initiatives to improve product searchability on the platform by setting best practices for naming structure, keyword optimization, and effective use of labels
- Lead socialization and change management efforts related to new processes, tools and features to ensure smooth implementation
- Oversee the accurate and timely registration of new SKUs, ensuring all required information (product name, descriptions, images, keywords, grammation) is complete and aligned with standards
- Analyze data to optimize product descriptions, images, naming and keywords to increase conversion rates and customer engagement
- Provide creative direction for photoshoots, ensuring alignment with company brand and customer preferences
- Perform hands-on photo editing as needed, to ensure high standards of quality and customer appeal
- Address and resolve operational issues promptly to minimize impact on customer experience and sales
- Monitor and evaluate operational metrics, project status and team performance to ensure targets are met
- Responsible for overall team management, including hiring, goal setting and delegation of work, training and development, coaching/mentoring, and completing performance evaluations that are supported by collaboration with stakeholders.
Requirements
- Bachelor's degree in Business, Marketing, Design, or a related field from reputable universities
- Strong data acumen with the ability to analyze performance metrics and provide actionable insights to improve product content, design, and team efficiency
- Minimum of 5 years of experience in merchandising, product content management, shop operation or a similar role within e-commerce, retail, or consumer goods industries
- Experience leading creative teams, including photo studios, with a strong focus on producing customer-centric and high-quality visuals
- Experience working with design tools (e.g., Adobe Creative Suite, Adobe Photoshop, Canva) and collaborating with creative teams or external designers
- Proven record in leading a team composed of 2-4 people
- Proficiency in data analysis tools and software (e.g., Excel, SQL, Tableau, or similar)
- Proficiency in Ms. Office preferably Ms. Excel & Powerpoint
- Strong Leadership : Exceptional leadership skills with the ability to inspire and motivate a team
- Detail Oriented : High attention to detail and a commitment to accuracy and quality
- Problem Solver : Strong analytical and problem-solving abilities, with a proactive approach to identifying and addressing issues
- Collaborative : Excellent interpersonal skills with the ability to work effectively with cross-functional teams and stakeholders
- Change Agent : Adaptable and resilient, with the ability to lead change management efforts and drive continuous improvement
- Excellent problem solving, analytical and organization skills
- Strong demonstrated leadership, supervisory and interpersonal skills to lead
- Work collaboratively and effectively with cross-functional teams
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About ASTRO
Learn MoreASTRO is Indonesia's quick commerce company that delivers groceries and essentials to your door within minutes. Founded in 2021 by a group of seasoned e-commerce executives and backed by both trusted International and local investors, it is our mission to make people's lives simpler and easier by saving them time, energy, and money.
Just like real Astronauts that take off into outer space, Astro embodies the values of being fast, bold, adventurous, and technologically advanced.
Interested in working for a company that pushes the boundaries and strives to be the best? Join us now to be a part of this ground-breaking mission!
Industry
Online Groceries
Location
Jakarta Barat, Indonesia
Company Size
>100 employees
Culture
Innovative
We strive to constantly pursue innovation of our products and services
Collaborative
Here, we work together to make the dream work
Fun
We consider employee's happiness as a part of ours
