KOL Talent Management Lead
Ruangguru
- Contract
- On-site • Jakarta Selatan
- Negotiable
No Sign Up Required!
Job Description
Relationship Management
- Build and maintain strong relationships with KOLs
- Serve as the primary point of contact for KOLs
- Ensure KOLs are engaged and align with the brand’s goals.
Campaign Planning & Execution
- Develop and execute influencer marketing strategies and campaigns.
- Coordinate collaborations, product launches, and event partnerships with KOLs.
- Create detailed briefs and guidelines for KOL activities.
Content Coordination
- Oversee content creation ensuring it aligns with brand standards.
- Collect and review content from KOLs before it goes live.
- Provide feedback and ensure timely delivery of content.
Performance Tracking & Reporting
- Monitor and evaluate campaign performance
- Analyze key metrics like engagement, reach, and conversions.
- Prepare detailed reports on KOL activities and campaign outcomes.
Budget Management
- Negotiate contracts and manage budgets for KOL collaborations
- Track spending and ensure the cost-effectiveness of KOL activities
- Process invoices and payments for KOL services.
Market Research & Analysis
- Stay updated with industry trends and competitor activities
- Conduct research to understand market demands and consumer behavior
- Adjust strategies based on insights and feedback
Compliance & Guidelines:
- Ensure all KOL activities comply with legal requirements and regulations
- Educate KOLs on guidelines for content, disclosure, and brand communication
- Monitor adherence to brand guidelines and regulatory standards
Requirements
Skills & Qualifications
- Bachelor’s degree in Marketing, Communication, Public Relations, or related field.
- Proven experience as KOL specialist
- Strong understanding of social media platforms and influencer marketing trends.
- Excellent communication and negotiation skills.
- Ability to manage multiple projects and meet deadlines.
- Analytical skills for interpreting data and campaign performance.
- Creativity in developing engaging and effective influencer strategies.
- Capable in coordinating and leading a team of officers to achieve intended target
Able to operate:
- Social media management tools (e.g., Hootsuite, Sprout Social).
- Influencer tracking and analytics platforms (e.g., Traackr, Upfluence).
- Content management systems (CMS) and collaboration tools.
- Excel or other spreadsheet software for budgeting and reporting.
Tips Menjaga Diri
Perusahaan dan Lowongan di Dealls tidak meminta data pribadi, informasi rekening, atau pungutan ketika melamar. Hindari juga lowongan Google Form / Grup Telegram tanpa keabsahan yang jelas.
Ruangguru merupakan perusahaan teknologi terbesar dan terlengkap di Indonesia yang berfokus pada layanan berbasis pendidikan dan telah memiliki lebih dari 13 juta pengguna serta telah mengelola lebih dari 500.000 guru yang menawarkan jasa di lebih dari 100 bidang pelajaran. Perusahaan ini didirikan sejak tahun 2014 oleh Belva Devara dan Iman Usman, yang keduanya berhasil masuk dalam jajaran pengusaha sukses dibawah 30 tahun melalui Forbes 30 under 30 untuk teknologi konsumen di Asia.
Ruangguru berkomitmen untuk menjadi mitra bagi pemerintah daerah demi memberikan pendidikan berkualitas melalui Sistem Manajemen Belajar (LMS). Tahun lalu, Ruangguru berhasil bekerja sama dengan 32 (dari 34) pemerintah provinsi dan lebih dari 326 pemerintah kota dan kabupaten di Indonesia. Selain itu, Ruangguru juga menawarkan video belajar berlangganan, marketplace les privat, layanan bimbingan belajar on-demand, tryout ujian online, dan lain-lain.
