KOL Specialist

1. KOL Strategy & Campaign Planning

• Develop and execute KOL/KOC strategies based on brand and product objectives.
• Translate campaign objectives and product USPs into clear KOL communication directions and content briefs.
• Build KOL mix across Mega, Macro, Mid-tier, Micro and KOC creators based on campaign needs.
• Support product launches, always-on campaigns and key commercial moments.

2. KOL Sourcing & Management

• Identify, evaluate and onboard relevant KOLs/KOCs across TikTok, Instagram and other relevant platforms.
• Maintain and continuously expand the KOL creator pool.
• Manage KOL communication, negotiation, briefing, contracting and content submission.
• Build long-term relationships with high-potential creators.

3. Campaign Execution

• Coordinate end-to-end KOL campaigns, from creator selection and briefing to content production and publishing.
• Ensure creators communicate product USPs accurately and naturally.
• Monitor content quality, posting schedule and campaign deliverables.
• Work closely with GTM, Creative, BD and E-commerce teams to ensure campaign alignment.

4. Performance Tracking & Optimization

• Monitor KOL campaign performance, including views, engagement, CTR, GMV/orders and other relevant KPIs.
• Analyze creator/content performance and identify high-performing content patterns.
• Optimize creator selection, content direction and budget allocation based on campaign results.
• Prepare regular campaign performance reports and actionable insights.

5. Market & Content Insights

• Stay updated on Indonesian social media trends, creator landscape and beauty content trends.
• Identify emerging creators, viral content formats and relevant consumer conversations.