KOL Content Planner
Hebe Beauty Indonesia
- Full-Time
- On-site • Jakarta Utara
- Rp8.000.000 – 10.000.000
Job Description
1. Conduct competitor analysis and market research to identify skincare content trends, successful scripts, KOL strategies, and campaign opportunities.
2. Develop KOL video scripts and content briefs based on product selling points, consumer pain points, and TikTok Indonesia trends.
3. Work closely with KOLs and creators to review, revise, and improve video content before posting.
4. Communicate with KOLs clearly to ensure the content direction, product message, hook, scene, and selling points are delivered properly.
5. Analyze high-performing competitor videos and translate insights into content angles for our own campaigns.
6. Support campaign planning for sunscreen, acne care, cleanser, and other basic skincare products.
7. Recommend suitable KOLs based on their content style, audience fit, average views, engagement, and campaign objective.
8. Monitor content performance and provide suggestions to improve future scripts, KOL selection, and campaign results.
9. Work with sufficient campaign budget and proactively recommend KOLs, content ideas, and creative directions based on personal judgment and market observation.
10. Stay passionate, curious, and active in exploring TikTok trends, beauty content, consumer needs, and new campaign opportunities.
Requirements
1. Good English skills and possesses at least 2 years of experience in beauty / skincare / personal care / KOL content marketing.
2. Experience in creating or managing viral content scripts that drive GMV, views, engagement, or conversion.
3. Strong understanding of TikTok Indonesia content trends, KOL content formats, and short-video marketing.
4. Able to develop content briefs based on product selling points, consumer pain points, and KOL persona.
5. GMV-oriented mindset, with the ability to connect content strategy with sales performance.
6. Experience in sunscreen, acne care, cleanser, or basic skincare categories is preferred.
7. Able to analyze KOL performance, content results, and campaign data, then provide optimization suggestions.
8. Able to work with KOLs, creators, internal teams, and agencies to ensure content quality and campaign delivery.
9. Strong communication skills, ownership, and execution ability.
10. Candidates with successful exposure or conversion-driven skincare campaign cases will be prioritized.
Preferred experience:
• Sunscreen category
• Acne care / acne-prone skin products
• Basic skincare products
• TikTok Shop / affiliate content
• Viral KOL script development
• GMV-driven campaign execution
Tips Menjaga Diri
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Hebe Beauty Style is a company engaged in beauty with the brands Y.O.U, Barenbliss, Dazzle Me, Lavojoy, and Glamfix. This company was first launched and debuted in the Indonesian market in mid-2018. Upholding the philosophy of beauty and then combining the sophistication of science and technology with the goodness of nature to produce products that are more than just temporary solutions, but guarantees with quality that can last longer.
