Job Description
- Identify, engage, and build relationships with Key Opinion Leaders (KOLs), influencers, and affiliates that align with the brand’s target audience.
- Develop and execute KOL marketing strategies to maximize brand exposure and ROI.
- Manage end-to-end collaboration with KOLs, including contract negotiation, briefing, content review, and campaign execution.
- Monitor and track KOL campaign performance, analyzing metrics like engagement, reach, and conversions.
- Work closely with the marketing team to integrate KOL campaigns into larger promotional efforts.
- Research and recommend potential partnerships with other brands or platforms for co-marketing opportunities.
- Handle affiliate marketing programs on platforms like TikTok Affiliate and Shopee, ensuring performance optimization.
- Organize live sessions and collaborations with KOLs to drive product sales and brand awareness.
- Maintain a database of KOLs and affiliates, updating regularly based on campaign performance and potential.
- Prepare detailed campaign reports, including insights and recommendations for future improvements.
Requirements
- Minimum 1-2 years of experience in KOL management, influencer marketing, or partnership development, preferably in fashion or beauty.
- Bachelor’s degree in Marketing, Communication, Public Relations, or related fields.
- Strong knowledge of social media platforms (Instagram, TikTok, YouTube) and their analytics tools.
- Excellent negotiation and communication skills to manage relationships with influencers and partners.
- Proven ability to analyze campaign data and deliver actionable insights.
- Up-to-date with influencer marketing trends, industry practices, and platform algorithms.
- Experience in handling affiliate marketing programs is a plus.
- Creative mindset with the ability to propose innovative collaboration ideas.
- Based in Bandung, willing to work on-site (WFO).
- Ready to join immediately.
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About Demar Hijab
Learn MoreDemar Hijab is a fast-growing Indonesian Muslimwear company that was launched in 2022.
Industry
Fashion and Retail
Location
Bandung, Indonesia
Company Size
1–50 employees
Culture
Collaborative
Here, we work together to make the dream work
Fast-Paced
Swift in handling new challenges and producing new ideas to improve
Integrity
We uphold honesty and virtue in every single product/service we deliver
