KOL & Affiliate Campaign Manager
Ignite Vision Indonesia
Fewer Applicants- Full-Time
- On-site • Tangerang Selatan
- Rp9.000.000 – 11.000.000
Job Description
Key Responsibilities
1. Client Strategy & Account Management
- Act as the primary point of contact for assigned enterprise and high-value brand clients.
- Understand each client's business objectives, product portfolio, target audience, margins, inventory availability, and campaign capabilities.
- Develop go-to-market and KOL/affiliate strategies tailored to the client's commercial objectives.
2. Campaign Budget & Commission Management
- Develop and manage campaign budgets in line with client objectives and expected ROI.
- Structure creator commission schemes and campaign incentives to attract high-performing creators.
- Monitor campaign spending and ensure budgets are utilized efficiently.
3. End-to-End Campaign Management
- Plan, coordinate, and execute KOL and affiliate campaigns across short-form video, livestream, and commerce events.
- Develop campaign briefs, creator requirements, product selection, timelines, and performance targets.
- Coordinate with internal teams, including Creator Matchmakers, Live Stream Producers, Video Strategists, and Data Analysts, to ensure smooth campaign execution.
- Monitor campaign progress and proactively resolve operational or performance issues.
4. Performance Tracking & Optimization
- Monitor campaign performance across key metrics such as GMV, sales, conversion rate, content performance, creator productivity, and ROI.
- Use campaign data to identify high-performing creators, products, and content formats.
- Provide actionable recommendations to optimize campaign performance and maximize client ROI.
- Prepare regular campaign performance reports and present insights to clients.
5. Platform & Technology Management
- Utilize the StarryKOL platform to manage creator discovery, campaign progress, creator performance, and campaign data.
- Leverage TikTok Shop Partner Center and other relevant tools to manage campaign operations and commission structures.
- Maintain accurate campaign data and ensure timely updates across internal systems.
6. Creator & MCN Talent Development
- Analyze creator performance and identify high-potential creators, particularly top-performing TAP creators.
- Collaborate with the MCN team to identify creators suitable for further development and exclusive representation.
- Support the conversion of high-performing creators into exclusive in-house MCN talent.
- Build and maintain relationships with key creators and affiliate partners.
Requirements
Requirements
- Proven experience in TikTok Shop, TikTok Affiliate/TAP agency campaigns, influencer marketing, or social commerce in Indonesia.
- Strong understanding of the TikTok Shop ecosystem, including creators, affiliates, brands, campaigns, and commerce-driven content.
- Experience managing campaigns from planning through execution and performance evaluation.
- Strong understanding of different product-category dynamics, particularly: High-AOV Technology, Beauty & FMCG (Bonus Point)
- Hands-on experience with TikTok Shop Partner Center and affiliate campaign management tools.
- Comfortable working with creator management platforms, campaign dashboards, and SaaS-based influencer management systems.
- Strong analytical skills with the ability to translate campaign data into actionable business recommendations.
- Comfortable working with performance metrics and making data-driven decisions.
- Strong consultative communication and presentation skills.
- Strong negotiation, problem-solving, and project management skills.
- Comfortable working in a fast-paced, target-driven environment.
Ignite Vision transforms marketing through cutting-edge technology, combining marketing expertise, data, AI, and innovation to create measurable results for clients. From performance marketing and customer loyalty to fraud prevention and mobile marketing, our work sits at the intersection of technology and real-world business impact.
🌏 Be Part of a Global Team
Founded in Hong Kong in 2007, Ignite Vision has grown across Greater China and expanded into Indonesia in 2023. Working here means being part of a team with an international outlook, diverse perspectives, and opportunities to collaborate across markets and cultures.
💡 Your Ideas Have a Voice
We believe good ideas can come from anyone. Our culture encourages sincere discussions, questioning assumptions, looking at the facts, and rationally evaluating different ideas. We value people who are curious, willing to speak up, and ready to explore better ways of doing things.
At Ignite Vision, we don't just work for results. We explore, experiment, learn, and build together—while creating technology and marketing solutions that make a real difference.
