Job Description
- Create KOC plans strategies that align with campaign objectives and brand needs, while actively tracking social media shifts, digital platforms, and user-generated content (UGC) trends.
- Find and onboard the right KOCs for the target audience, and keep the KOC database updated.
- Cultivate positive connections with the KOC community to boost engagement and loyalty, supported by seamless communication with internal teams.
- Partner closely with Account, Creative, and Project Management teams to execute campaigns, craft precise creative briefs, manage project timelines, and monitor daily KOC activities.
- Supervise and review all KOC deliverables prior to posting to ensure that the content strictly complies with campaign briefs and brand guidelines.
- Analyze campaign KPIs (reach, engagement, conversion, GMV) to generate insightful performance reports with future recommendations. Handling essential admin duties as agreements, documentation, and payment requests.
Requirements
- Bachelor’s degree (S1) in Marketing, Communications, Public Relations, Business, or a related field.- Minimum of 1 year experience as a KOC Specialist, Influencer Coordinator, or in a similar social media marketing role.
- Understanding of major social media platforms (TikTok, Instagram, Lemon8, Shopee) along with their respective content trends, features, and algorithms.
- Good interpersonal and communication skills.
- Strong analytical mindset with the ability to track campaign KPIs (reach, engagement, conversion, GMV) and translate data into insightful reports.
- Highly organized, detail-oriented, and trend-savvy, with strong negotiation skills to handle campaign administration and deadlines effectively.
- Willing to be place in Bandung.
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Manusa is a holding company that focuses on people and business potential. Our ultimate goal is to become the Leading Creative Holding Company by Establishing a Great Ecosystem for the full potential of people and businesses Under a Professional and Human-Centered System. We currently have two subsidiary companies: Ideabakers (Strategic marketing agency) and Kolabohiro (Offline marketing agency). At Manusa, we believe that businesses should create prosperity for all stakeholders and the communities. We believe that everyone has the potential to succeed, and we are committed to helping them reach their full potential. Also, we believe that by focusing on professionalism and humanism, we can create a more successful and sustainable business. We create a culture of harmony, where potential is unlocked and growth is encouraged. We create a workplace where everyone feels valued, respected, and supported. We believe that life should be lived to the fullest. We want our people to feel happy and fulfilled in their work and in their personal lives. We are committed to creating a mutually beneficial relationship with our people, and we want them to feel like they are part of something bigger than themselves.
