Head of Paid Marketing
Vidio
Fewer ApplicantsActively hiring 6min ago
- Full-Time
- Hybrid • Jakarta Pusat
- Undisclosed
Min. 5+ Years Experience
Job Description
- Own the paid marketing strategy and budget allocation across Google, Meta, TikTok, Apple Search Ads, and offline channels (OOH, TVC)
- As a counterpart of the content squad to understand the business objectives and develop effective performance marketing strategies to achieve business and company goals.
- Working closely with the specialist team on defining audience target, budgeting, and goal setting, in order to deliver expected metrics.
- Working closely with the Data, Product, and Engineering team on tracking implementation, attribution accuracy, and measurement infrastructure.
- Manage relationships with ad platforms and vendor partners to improve the performances.
- Monitor, analyze, and do reporting of each campaign, in order to do improvement of the upcoming campaigns.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Identify trends and insights, and optimize spend and performance based on the insights
- Manage and develop the Paid Marketing team by coaching and mentoring
Requirements
- Proven working experience (minimum 7 years) in media buying, both online & offline, both awareness & performance funnel.
- Highly proficient in using digital ads platforms such as Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, etc. Hands-on experience with Appsflyer (or other MMP) is required
- Experience in handling offline media buying such as OOH, TVC, etc.
- Strong leadership skill
- Strong analytical skills and data-driven thinking
- Highly motivated, open-minded and able to work on fast-paced environment
- Willing to learn, love challenges, have an entrepreneurial spirit and get things done
- Sense of ownership and pride in your performance and its impact on a company's success
- Good time-management & multi-tasking skills
- Excellent communication and collaboration skills, well-organized, disciplined, and high initiative
- Understanding of Sports is a plus
About Vidio
Learn MoreVidio began as a service to empower Emtek's media portfolio, but it has since evolved into a platform that supports SCM, the KapanLagi network, and hundreds of Indonesian content producers.
Industry
Media & Entertainment
Location
Jakarta Pusat, Indonesia
Company Size
>100 employees
Culture
Passionate
Strong belief and efforts are the base to achieve long term success
Integrity
We uphold honesty and virtue in every single product/service we deliver
Innovative
We strive to constantly pursue innovation of our products and services
