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Head of Paid Campaign (Influencer / Key Opinion Leader)

Dealls (YC W22)

Actively hiring 2h ago

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Job Description

  • Lead a Team: Manage KOL campaign specialists, influencer scouts, and external agency relationships (if any).
  • KOL Identification & Management: Source, vet, and manage high-impact KOLs across Instagram, TikTok, YouTube, etc.
  • Campaign Execution: Brief KOLs, coordinate timelines, oversee content review, and ensure brand compliance.
  • Performance Analysis: Monitor engagement, reach, conversions, and sales uplift per campaign. Optimize based on real data.
  • Build and Scale Systems: Design internal workflows, reporting formats, and dashboards for KOL campaigns.
  • Cross-Team Collaboration: Work with content, product, and performance teams to align campaign goals and messaging.

Requirements

  • Strong understanding of what makes content go viral, particularly on platforms like TikTok, Instagram, and YouTube."
  • Creative mindset with a sharp instinct for storytelling, trends, and hooks that drive virality.
  • Ability to guide KOLs in crafting content that aligns with brand goals while maximizing potential for viral engagement.
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About Dealls (YC W22)
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Dealls is Indonesia's largest job portal & mentoring platform. We help people easily find jobs to top Indonesian companies for internship and full-time roles.

As you might have already heard about us, we are revolutionizing how Indonesian engage with employers. Many Indonesian students are talented, ambitious, but never found a better opportunity for themselves. Our team is driven by the vision to democratize information and knowledge, thus opportunities. We think what we build will allow Indonesian students to have a chance to self develop and have a better future.

Our founder is a Harvard graduate, and has gathered a strong team with burning passion to help Indonesian discover opportunities they deserve! 🚀 In 1 year, we amassed 2mio+ users, got funded by YCombinator, and awarded the Best App of 2021 by GooglePlay, beating 3 unicorns and tens of others.

We are looking for passionate and committed individuals who look forward to working in a fast-paced entrepreneurial environment. Join us to have the opportunity to make decisions to drive a huge difference and impact for Indonesia youths! Here in Dealls, you’ll work closely with our board members. We are preferably looking for applicants who are proficient in both Bahasa and English.

Industry
Tech
Location
Jakarta Selatan, Indonesia
Company Size
1–50 employees

Culture

Driven
We hope to confidently inspire our team to maintain high level of motivation in completing their duties
Innovative
We strive to constantly pursue innovation of our products and services
Passionate
Strong belief and efforts are the base to achieve long term success