Head of O2O Sales & Marketing
PT XanhSM Green & Smart Mobility
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Job Description
GreenSM vehicle business team is looking for a strategic and commercially driven Head of Online-to-Offline Sales to lead our end-to-end omnichannel growth strategy across online and offline channels.
This role will be responsible for integrating digital platforms with offline sales operations, creating a seamless customer journey from online engagement to in-store purchase and conversion.
- Lead and execute the company’s O2O (Online-to-Offline) strategy, integrating digital platforms with offline stores and operations
- Optimize the omnichannel customer journey, ensuring seamless customer experience from awareness, engagement, and lead generation to offline conversion and retention
- Develop and execute marketing campaigns, sales promotions, events, and trade marketing activities across online and offline channels
- Analyze market trends, customer behaviour, and competitor activities to identify growth opportunities and improve commercial performance
- Manage brand communication, social media, website, and marketing content to strengthen brand positioning and customer engagement
- Collaborate closely with Sales, Operations, Product, and other internal teams to drive business growth and support product development initiatives
Requirements
- Minimum 8 years of experience in O2O, omnichannel sales & marketing, or integrated commercial strategy
- Experience in automotive, mobility, retail, or consumer-driven industries is highly preferred
- Strong leadership, stakeholder management, and cross-functional collaboration skills
- Proven track record in leading online and offline customer acquisition and conversion strategies
- Strong background in brand management, campaign execution, and performance marketing
- Highly analytical with strong understanding of customer journey, sales funnel, and market insights
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GreenSM Indonesia: Leading the Way in Sustainable Mobility Solutions
GreenSM Indonesia is part of GSM, an innovative technology firm that offers Vietnam's premier all-electric multi-service platform, now expanding its revolutionary approach to Southeast Asia. We provide reliable and eco-friendly mobility solutions, including electric taxis, motorbikes, and on-demand express services.
Our Mission:
To create a sustainable, green, and convenient transportation ecosystem that empowers communities to embrace a greener, smarter future. We believe in driving positive change and shaping a technologically advanced landscape for everyone.
Key Achievements by GSM in Just One Year:
- Became the second-largest ride-hailing platform in Vietnam, rapidly establishing itself as a leading player.
- Launched a groundbreaking product that has significantly impacted the transportation industry.
- Earned recognition as one of Vietnam's top 10 highlights within its economy.
The Road Ahead:
GreenSM Indonesia is committed to pushing the boundaries of innovation and sustainability in transportation. Join us in our mission to pioneer the future of mobility across the region and contribute to a cleaner, more sustainable environment for all.
Together, we are creating the blueprint for a green and intelligent future.
