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Head of Marketing

Madame Gie Cosmetics

Actively hiring 2h ago

No Sign Up Required!

Job Description

• Develop and execute marketing strategies for skincare and beauty products

• Lead branding, campaign planning, and social commerce initiatives

• Manage and optimize TikTok Shop, affiliate, livestream, and offline marketing activities

• Plan pricing strategies, promotional campaigns, and product positioning in the market

• Analyze sales performance, market trends, competitor activities, and customer behavior

• Coordinate with creative, content, sales, and production teams for marketing execution

• Build and manage relationships with creators, affiliates, KOLs, and offline partners

• Monitor marketing KPIs, sales growth, profitability, and overall brand performance

• Develop online and offline activation strategies to increase brand awareness and conversion

• Lead and manage the marketing team to achieve company targets

• Create scalable marketing systems and improve operational workflow

Requirements

• Minimum 3–5 years experience in marketing, preferably in beauty, skincare, FMCG, or social commerce industry

• Strong understanding of online and offline marketing strategies

• Experienced in TikTok marketing, affiliate systems, digital campaigns, and retail/offline activation

• Strong knowledge in pricing strategy, campaign planning, and brand positioning

• Experienced in handling sales-driven marketing and target-oriented campaigns

• Strong leadership, communication, and team management skills

• Able to work in a fast-paced and dynamic environment

• Data-driven mindset with strong analytical and problem-solving skills

• Familiar with social commerce trends, creator ecosystem, and consumer behavior

• Creative, proactive, adaptable, and execution-focused

• Able to work professionally in a collaborative and healthy team environment

• Experience in beauty or skincare industry is highly preferred

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About Madame Gie Cosmetics
Learn More

Madame Gie by Gisella Anastasia. Kami bertujuan untuk memenuhi kebutuhan masyarakat akan kosmetik yang terjangkau dan aman bagi kesehatan.

Madame Gie adalah perusahaan yang bergerak di bidang cosmetics, skincare, dan body care. Berdiri di Indonesia sejak 2018, kini Madame Gie sudah mempunyai 7 official e-commerce stores, 8 pop-up store di Jakarta, dan 1 Pop-Up Store di Surabaya.

IN REAL LIFE BEAUTY.

Industry
Ritel Kosmetik
Location
Jakarta Barat, Indonesia
Company Size
employees

Culture

Innovative
We strive to constantly pursue innovation of our products and services
Passionate
Strong belief and efforts are the base to achieve long term success
Collaborative
Here, we work together to make the dream work