Head of Marketing
MR. DIY Indonesia
- Full-Time
- On-site • Jakarta Selatan
- Rp80.000.000 – 100.000.000
No Sign Up Required!
Job Description
Scope of work
· Consumer Research
· Integrated Marketing Communications (ATL and BTL) include Digital Marketing
· Public Relation
· In-Store Promotions
· Partnerships
Job description:
· Collaborate with research agency to conduct consumer research and ability to analyze result, then turns into insight and applicable initiative to build the brand.
· Joint forces with creative agency to create a consumer-centric campaign, then media agency to build an IMC plan for flawless execution.
· Strengthen our corporate image with help from PR agency to build yearly PR sustenance plan, including risk management and store opening celebrations.
· Work with cross-functional team to create, drive and deliver a flawless and successful store promotion
· Seek partnerships with payments providers and create partnership with brands, including product and branding collaborations
· Hand-in-hand tight day-to-day counterpart interactions with marketing regional team to create best-in-class brand plans to deliver the business and marketing KPIs
· Identify the latest trends and content topics affecting our industry
· Work with the team to brainstorm new and innovative growth strategies.
Requirements
· Min. Bachelor or Master Degree in Marketing or relevant field.
· Min. 15 years marketing experience preferably in Retail or FMCG / Financial Technology / Start Up
· In-depth knowledge of various social media platforms, best practices, and website analytics, ATL & BTL.
· Highly creative with excellent analytical abilities.
· Outstanding communication and interpersonal skills.
· Up-to-date on the latest trends and technologies in marketing.
· Excellent writing skills and fluency in English and other languages would be an added advantage.
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Sejak toko pertama dibuka pada Juli 2005, MR.DIY saat ini menjadi salah satu ritel perlengkapan rumah tangga terbesar dan berkembang pesat di Asia Pasifik, dengan komitmen menghadirkan perubahan yang berharga bagi konsumen.
Saat ini, MR.DIY memiliki lebih dari 1100 toko di Indonesia dan 3.500 toko di seluruh dunia. Dengan lebih dari 10.000 karyawan, MR.DIY siap melayani lebih dari 188 juta pelanggan setiap tahun.
Dengan mendukung konsep “Always Low Prices,” MR.DIY menawarkan kemudahan berbelanja lengkap dalam satu tempat dengan harga hemat, menyediakan lebih dari 18.000 produk dan 10 kategori seperti peralatan rumah tangga, kebutuhan sekolah, otomotif, perkakas, elektronik, hingga perhiasan dan kosmetik, menjadikan MR DIY pilihan Utama yang LENGKAP,HEMAT, dan DEKAT bagi jutaan pelanggan untuk kebutuhan rumah tangga sehari-hari.
