Head of Driver Acquisition
PT XanhSM Green & Smart Mobility
- Full-Time
- On-site • Jakarta Pusat
- Negotiable
No Sign Up Required!
Job Description
- Develop and execute end-to-end driver acquisition strategy to support rapid business expansion
- Lead large-scale, high-volume driver recruitment initiatives across multiple cities
- Optimize digital acquisition channels including Meta Ads, Google Ads, TikTok Ads, and other performance marketing platforms
- Design and manage recruitment funnels to maximize conversion rates and cost efficiency
- Monitor KPIs such as CPL, CAC, conversion rate, and onboarding success rate
- Analyze data and campaign performance to continuously improve acquisition effectiveness
- Collaborate closely with Operations, Marketing, and Regional Teams to align hiring targets with business needs
- Build partnerships with external vendors, communities, and driver networks to expand sourcing channels
- Lead and develop a high-performing acquisition team
Requirements
- Minimum 15 years of professional experience, with significant exposure in driver acquisition, mass hiring, or large-scale recruitment operations
- Proven track record in managing high-volume hiring campaigns
- Strong expertise in digital campaign management (Meta Ads, Google Ads, and similar platforms)
- Highly data-driven with strong analytical and problem-solving capabilities
- Experience managing cross-functional stakeholders at senior management level
- Strong leadership, communication, and negotiation skills
- Experience in ride-hailing, logistics, transportation, or tech-driven companies is highly preferred
- Able to work in a fast-paced, target-driven environment
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GreenSM Indonesia: Leading the Way in Sustainable Mobility Solutions
GreenSM Indonesia is part of GSM, an innovative technology firm that offers Vietnam's premier all-electric multi-service platform, now expanding its revolutionary approach to Southeast Asia. We provide reliable and eco-friendly mobility solutions, including electric taxis, motorbikes, and on-demand express services.
Our Mission:
To create a sustainable, green, and convenient transportation ecosystem that empowers communities to embrace a greener, smarter future. We believe in driving positive change and shaping a technologically advanced landscape for everyone.
Key Achievements by GSM in Just One Year:
- Became the second-largest ride-hailing platform in Vietnam, rapidly establishing itself as a leading player.
- Launched a groundbreaking product that has significantly impacted the transportation industry.
- Earned recognition as one of Vietnam's top 10 highlights within its economy.
The Road Ahead:
GreenSM Indonesia is committed to pushing the boundaries of innovation and sustainability in transportation. Join us in our mission to pioneer the future of mobility across the region and contribute to a cleaner, more sustainable environment for all.
Together, we are creating the blueprint for a green and intelligent future.
