Head of Brand Digital Marketing
Tentang Anak
- Full-Time
- On-site • Jakarta Pusat
- Negotiable
No Sign Up Required!
Job Description
About the Role
The Head of Digital Marketing is responsible for developing and executing digital marketing strategies to drive brand awareness, consumer engagement, and sales growth across various online channels.
- Develop and implement comprehensive digital marketing strategies aligned with the company’s overall business goals and objective.
- Lead the digital marketing team, ensuring alignment and collaboration across affiliate marketing, KOL management, and ads execution.
- Optimize ads campaigns to maximize ROI by focusing on key metrics like CTR, CPA, and ROAS
- Develop and manage affiliate programs, KOL influencers to drive sales growth in various digital platforms: social media, marketplace, and other platforms.
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and OKR).
- Collaborate with the creative, content, and brand team to develop engaging ad visuals, copy, and videos that resonate with the target audience.
- Conduct research to understand market trends, customer behavior, and competitive landscape.
- Analyze performance data from affiliate, KOL, and ad campaigns, making data-driven decisions to enhance campaign outcomes.
- Collaborate with internal teams to create landing pages and optimize user experience.
Requirements
- Bachelor’s degree in marketing, business, communications, or a related field is preferred.
- 8 years of experience in digital marketing, with a proven background experience in FMCG, retails, or e-commerce
- Proven track record in managing affiliate marketing, influencer campaigns, and paid digital ads.
- Strong understanding of key performance metrics such as CTR, CPA, ROAS, and conversion rates.
- Data-driven mindset with the ability to analyze large sets of data and make informed decisions
- Strong leadership skills with experience in managing and developing a team with various backgrounds, level, and experience to ensure consistent team performance
- Maintain brand consistency across all digital touchpoints, ensuring that affiliates, KOLs, and ads align with the brand’s voice, values, and positioning
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Imagine a career where you play a pivotal role in ensuring the success and bright future of 80 million children in Indonesia. Tentang Anak is not just a company; it's a mission, a movement, and an opportunity to be part of something truly extraordinary.
Tentang Anak, at its core, is driven by a mission to advance the well-being and development of 80 million children throughout Indonesia. Founded by a team of experts, including pediatricians, child psychologists, and early childhood educators, we are steadfast in our commitment to supporting children with the most reliable education and products. From educational tools (e.g., applications, books, flashcards, puzzles) to essential skincare, Tentang Anak aims to accompany and provide the best solutions for parents and their children, from the moment they wake up until they fall asleep.
Our products are the one and only in Indonesia that are developed by experts, backed by science, and offered at affordable prices. We are humbled by the love our products receive from parents, consistently ranking our Educational Tools and Skincare highly on e-commerce platforms, making them best-sellers. We will continue to innovate and provide better solutions for parents at every step of their journey. We are dedicated to creating a brighter, healthier, and happier future for the children of Indonesia.
Our employees, whom we call TAmily, are a group of relentless and passionate individuals who share the same mission and ambitions. Are you ready to join us in this mission?
