Head of Brand & Marketing (Rahasia Beauty)
United Creative
Actively hiring 17h ago
- Contract
- On-site • Jakarta Barat
- Negotiable
Min. 5+ years of experience
No Sign Up Required!
Job Description
- Lead the development and execution of brand strategy, ensuring clarity in brand positioning, purpose, and storytelling across all platforms.
- Design and oversee fully integrated 360° marketing campaigns — covering digital, social media, retail, influencer engagement, PR, partnerships, and activations.
- Build and maintain a coherent brand architecture and visual identity across all consumer, retail, and trade touchpoints.
- Translate consumer insights, market data, and competitive intelligence into differentiated brand initiatives that drive awareness, affinity, and conversion.
- Collaborate closely with product development, e-commerce, creative, sales, and retail teams to ensure brand consistency and cross-functional alignment.
- Own the marketing budget, set ROI-driven priorities, and ensure efficient allocation of spend across channels.
- Identify and lead strategic brand partnerships, ambassador programs, and media opportunities to elevate brand visibility and relevance.
- Oversee brand performance tracking through KPIs such as brand health metrics, campaign effectiveness, and share of voice.
- Manage and develop a high-performing brand and marketing team, fostering creativity, agility, and accountability.
- Serve as brand guardian, ensuring all communications reflect brand values, tone, and positioning.
- Lead executive-level reporting and strategic updates to leadership and stakeholders.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field; a Master’s degree is a strong advantage.
- Minimum 7–10 years of experience in brand and marketing functions, with at least 3–5 years in a senior leadership or head-level role.
- Proven track record in building, growing, and managing consumer brands in the fragrance, beauty, or premium FMCG space.
- Deep understanding of Indonesian consumer behavior, local cultural dynamics, and regional brand-building practices.
- Strong expertise in integrated marketing strategy — from digital and content to retail activation and offline experience.
- Commercially minded, with experience managing budgets, forecasting, and aligning marketing outcomes with revenue targets.
- Highly strategic thinker with the ability to translate abstract ideas into actionable plans and creative executions.
- Demonstrated excellence in leadership, stakeholder management, and cross-functional collaboration.
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About United Creative
Learn MoreStarting in 2020, United Entertainment has become one of the largest digital community fanbase in Indonesia with specialty in Micro Community fanbase. Our hyper focused on community segmentation makes our growth & engagement extremely high because it's very relatable with our audience preferences: Girls community, Music & Entertainment, Sports, Foodies, Millenials, and many more.
Industry
Media Production
Location
Jakarta, Indonesia
Company Size
– employees
