Job Description
About this role:
As part of the Marketing team, the Growth Marketing role will drive the brand’s revenue expansion across online and offline channels. This role blends strategic thinking with hands-on execution, overseeing affiliate marketing, live shopping, and omnichannel initiatives that bridge e-commerce and retail. You will be responsible for ensuring that our brand not only reaches more customers but also creates consistent, engaging, and commercially impactful experiences at every touchpoint. This is a position where you will collaborate closely with internal stakeholders, external partners, and retail teams to accelerate growth and ensure brand consistency across channels.
Key Responsibilities:
1. Online Growth Channels
- Develop and manage affiliate marketing programs to drive customer acquisition and retention.
- Oversee live-shopping production (TikTok, Shopee, and other platforms), coordinating in-house and third-party resources to maximize reach and engagement.
- Establish clear KPIs and track performance, continuously refining strategies using data and audience insights.
2. Offline Growth Channels
- Manage Modern Trade (MT) channel initiatives:
- oversee Beauty Advisor performance, training, and alignment with brand standards;
- lead store merchandising and VM improvements.
- Drive General Trade (GT) channel growth
- manage area brand representatives and generating qualified leads to support GT transactions. Regularly conduct audits to ensure brand visibility, compliance, and retail excellence across all offline touchpoints.
3. Omnichannel Growth & Strategy:
- Develop integrated marketing strategies that bridge online and offline revenue channels.
- Partner with leadership and cross-functional teams to design and execute initiatives that scale reach, improve conversion, and strengthen brand presence.
- Ensure omnichannel campaigns reflect brand consistency while adapting to local market dynamics.
Requirements
Required Qualifications:
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- Minimum 3 years of experience in growth marketing, channel marketing, or performance-driven brand marketing.
- Professional certifications in Digital Marketing, Performance Marketing, or E-Commerce (e.g., Google Analytics, Meta Blueprint, TikTok Academy) are a strong plus.
- Prior experience in beauty, FMCG, or retail industries preferred.
Role-Specific Competencies:
- Channel Expertise: Hands-on experience in affiliate marketing, live shopping, and retail channel marketing (MT/GT).
- Analytical Skills: Ability to interpret campaign performance data and translate insights into actionable growth strategies.
- Project Management: Strong organizational skills to manage multiple campaigns, vendors, and stakeholders simultaneously.
- Retail Marketing Knowledge: Familiarity with visual merchandising principles and Beauty Advisor team management.
- Communication Skills: Strong verbal and written communication in both Bahasa Indonesia & English (required for vendor, partner, and cross-market collaboration).
- Technical Proficiency: Comfortable with marketing analytics tools (e.g. TikTok Analytics, Shopee Ads Manager), and CRM/automation platforms is a plus.
- Commercial Acumen: Ability to balance brand-building initiatives with measurable ROI outcomes.
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At MOP Beauty, we thrive on relentless breakthrough beauty innovation. Guided by a clear sense of purpose, we infuse creativity and cutting-edge ideas into every stage of our product development process. Our passion for pushing boundaries drives us to pioneer a new era of beauty solutions where science and artistry intertwine harmoniously. We are purposefully committed to delivering the highest quality products through our relentless pursuit of innovation. This unwavering dedication ensures our customers receive exceptional, sought-after cosmetic products that not only meet but surpass expectations. Each creation is meticulously formulated and rigorously tested, reflecting our pride in going the extra mile for your utmost satisfaction. Join us on our journey to redefine beauty and experience the MOP Beauty transformation.
