Job Description
- Create, upload, and manage Facebook advertising campaigns aimed at boosting return on investment with dynamic revenue.
- Meticulously implement and oversee Facebook Ads strategies to enhance campaign performance, manage budgets, analyze data, and derive actionable insights.
- Set up and maintain essential Facebook Ads components including domain verification and tracking pixels.
- Continuously optimize campaigns, ad sets, and individual ads to maximize performance and ROI.
- Conduct regular A/B tests on ad creatives, targeting options, and landing pages to improve conversion rates.
- Compile and analyze campaign data, producing comprehensive reports that summarize campaign effectiveness and provide strategic recommendations.
- Present campaign performance insights to team members and cross-functional stakeholders.
- Stay abreast of the latest features, best practices, and trends within the Facebook Ads Manager platform.
- Collaborate with cross-functional teams to align campaign strategies with overall marketing objectives.
Requirements
- 6+ years of hands-on experience within the Facebook Ads Manager platform, with a strong focus on driving conversions and ROAS.
- Intense attention to detail within Facebook Ads Manager, including proficiency in campaign structure, targeting options, and optimization techniques.
- Extensive experience in uploading and creating Facebook ads campaigns, ad sets, and individual ads.
- Proven track record of improving campaign performance and ROI through strategic optimizations.
- Expert knowledge of Facebook's advertising policies, best practices, and latest features.
- Proficiency in setting up and managing domain verification and tracking pixels.
- Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.
- Bachelor's degree in marketing, digital advertising, or a related quantitative field such as economics, mathematics, or statistics.
- Excellent communication skills, both written and verbal, with the ability to present complex information clearly to various stakeholders.
- Superior organizational skills and the ability to manage multiple campaigns simultaneously.
- Self-motivated with strong time management capabilities and the ability to work independently.
- Proficiency in Microsoft Excel and other data analysis tools relevant to digital advertising.
- Adaptability and eagerness to learn in the fast-paced, ever-changing landscape of social media advertising.
Tips Menjaga Diri
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As an AI first company, here at Onramp Lab our team excels across 3 specialized divisions. Our conversational AI division pioneers cutting edge customer engagement solutions. The publishing team focuses on sidehustles.com empowering global entrepreneurs with innovative content. Our AI driven media buying division optimizes campaigns for maximum ROI across digital channels with expertise in lead generation, referrals, and affiliates. We deliver exceptional results in social media video, programmatic advertising and content generation. We're on the lookout for passionate, creative minds to join us in taking our AI Conversational Platform, a market leader, to new heights. Our system isn't just a tool; it's a catalyst for redefining how businesses engage with their customers!
