Esport Marketing - Specialist
Garena Indonesia
Job Description
- Develop and execute marketing strategies to promote esports campaigns, events, pro teams, pro players’ persona, creators and communities, leveraging on digital platforms, audience behavior and relationship with industry players
- Create and run esports social media campaigns and manage esports content distribution through social media, digital marketing and in-game channels
- Craft engaging narratives and storyline to promote esports campaigns and esports persona, as well as collaborating with various stakeholders to package and roll out the message to the audience
- Track, analyze and drive the key marketing esports performance across channels, covering but not limited to, viewership, engagement, impressions, reach and users’ qualitative feedback
- Identify various esports target audience and gain insights on their content style preference, enabling us to serve and tailor creative campaigns to reach and engage each of them
- Utilize various marketing channels, including social media, creator partnerships, media partners to promote esports contents
Requirements
- At least 1-4 years of experience in marketing, preferably in esports, gaming or entertainment industry
- Strong understanding in esports ecosystem, including the esports scene in the market with in-depth knowledge of esports pro players, pro teams, creators, esports audience and its communities
- Creative in designing attractive and engaging esports marketing contents and campaigns to drive esports performance
- Strong project management and stakeholder management skills, able to run projects effectively and collaborate well with other team members and external parties
- Excellent communication and interpersonal skills to engage pro players, pro teams, creators and communities
- Good logical thinking and analytical skills to measure the effectiveness of the campaigns and gain insights of our esports content performance
- Proficiency in digital marketing tools and platforms, including social media management, content creation, and analytics
- Critical problem-solver, able to identify core issues from multiple perspectives and drive the right approach to solve them efficiently within timelines
- Avid learner, eager to explore new trends and to adapt fast in implementing dynamic strategies in a fast-paced environment
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Garena is a leading global online games developer and publisher. Free Fire, its self-developed mobile battle royale title, was the most downloaded mobile game in the world in 2019 and 2020, according to App Annie. Garena is run by passionate gamers and has a unique understanding of what gamers want. It exclusively licenses and publishes hit titles from global partners – such as Arena of Valor, Call of Duty: Mobile, and League of Legends – in selected markets globally. Garena champions social and entertainment experiences through games, enabling its communities to engage and interact. Garena is also a leading esports organiser and hosts some of the world’s biggest esports events. Garena is a part of Sea Limited (NYSE:SE), a leading global consumer internet company. In addition to Garena, Sea’s other core businesses include its e-commerce arm, Shopee, and digital financial services arm, SeaMoney. Sea’s mission is to better the lives of consumers and small businesses with technology.
