Job Description
We are seeking an entrepreneurial and commercially driven leader to establish Y Ventures Group's direct selling business in Indonesia from the ground up.
As the Direct Selling Manager, you will be responsible for designing the company's direct selling model, building the first generation of network leaders, establishing the operational infrastructure, and ensuring the business operates within Indonesia's direct selling regulations. Working closely with senior leadership, you will create a sustainable, product-led distribution model where commissions are driven by verified end-customer course purchases rather than recruitment, laying the foundation for a compliant and scalable direct selling organization.
Direct Selling Strategy & Compensation Design
- Design and develop the company's direct selling compensation plan from the ground up.
- Build a commercially sustainable compensation structure where commissions are tied to verified end-customer course purchases rather than recruitment fees.
- Ensure the compensation model clearly operates as a product-led direct selling business and passes the "money game" test.
Network Leadership Development
- Recruit the company's first generation of direct selling leaders.
- Build and develop the initial leadership network to support future network expansion.
- Leverage existing industry relationships to establish a strong leadership foundation.
Member Enablement & Training
- Develop starter kits and onboarding materials for new members.
- Design and implement training programmes for network members and leaders.
- Establish a consistent cadence of training sessions, leadership engagement, and network events.
Direct Selling Operations
- Select and implement the operational back-office system supporting the direct selling business.
- Oversee member registration, genealogy management, commission calculation, and commission payout processes.
- Ensure operational processes are accurate, scalable, and capable of supporting network growth.
Compliance & Governance
- Ensure the direct selling business complies with applicable Indonesian regulations and APLI guidelines.
- Maintain a product-led business model that clearly distinguishes the organisation from recruitment-driven or pyramid schemes.
- Support the submission of required licensing and regulatory documentation.
Network Performance Management
- Monitor and manage key operational metrics, including active member growth, courses sold per active member, commission payout as a percentage of revenue, and member churn.
- Continuously evaluate network performance and recommend improvements to strengthen network productivity and long-term sustainability.
Requirements
Education
- Bachelor's degree in Business, Marketing, Management, Commerce, or a related field.
Experience
- Minimum 5 years of experience in Indonesia's direct selling or MLM industry.
- Proven experience building and leading a direct selling network with more than 5,000 active members.
- Demonstrated experience designing direct selling compensation plans and articulating the commercial rationale behind the structure.
- Strong understanding of APLI guidelines, Indonesian direct selling regulations, and the distinction between compliant direct selling models and recruitment-driven pyramid schemes.
- Established relationships with experienced direct selling leaders within the Indonesian market.
Skills & Attributes
- Strong commercial and entrepreneurial mindset with the ability to build a business from the ground up.
- Strong analytical and commercial reasoning skills.
- Excellent leadership, relationship-building, and network development capabilities.
- Excellent presentation and public speaking skills.
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Y Ventures Group is a data-driven e-commerce company. We establish strong relationships with global brand partners, providing valuable data insights and actively distributing their products in the e-commerce space. By combining our data-driven methodologies with our extensive e-commerce expertise, we ensure our partners maintain a stable and thriving presence in the marketplace. Our dedication to transparency, collaboration and end-to-end support fosters trust and strong partnerships, driving success for our clients.
