Digital Ads Specialist

Job Description

Responsibilities:

• Develop and implement comprehensive digital marketing strategies to drive client acquisition, lead generation, and revenue growth for our diverse portfolio of clients.
• Manage end-to-end digital advertising campaigns, including but not limited to PPC, SEM, display advertising, social media advertising, and email marketing, with a focus on achieving key performance indicators (KPIs) and client objectives.
• Conduct thorough research and analysis to identify target audiences, competitive landscapes, keyword opportunities, and market trends, informing strategic campaign planning and optimization efforts.
• Collaborate closely with internal teams, including creative, content, and analytics, to create compelling ad creatives, landing pages, and campaign assets that drive engagement and conversions.
• Utilize advanced analytics tools and methodologies to track, measure, and analyze campaign performance metrics, identifying actionable insights and opportunities for continuous improvement.
• Implement A/B testing and conversion rate optimization (CRO) strategies to enhance campaign effectiveness, drive efficiency, and maximize return on investment (ROI).
• Stay updated on industry best practices, emerging trends, and new technologies in digital marketing, proactively identifying opportunities to innovate and enhance campaign performance.
• Provide regular performance reports and insights to clients, demonstrating the value and impact of digital marketing initiatives and offering strategic recommendations for future campaigns.