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Digital Marketing Section Head

Astra Financial

Actively hiring 3d ago

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Job Description

  • Menganalisa data serta membuat perencanaan digital marketing termasuk semua aktivitas marketing beserta alokasi budget
  • Membuat dan mengusulkan KPI target marketing, Bertanggung jawab untuk semua implementasi kegiatan marketing seperti (1) meningkatkan orgnic traffic melalui SEO, CRM & awareness, (2) membuat campaign yang relevan dengan audience, (3) menjaga jumlah leads beserta konversinya melalui digital performance ads, dan juga (4) memperhatikan segala aspek dari produksi material termasuk event offline
  • Membuat data report dari seluruh performance marketing

Requirements

  • Pendidikan S1 (Marketing, Digital Marketing
  • Ilmu Komunikasi, Teknik, Marketing Communication)
  • Minimal pengalaman bekerja 5 tahun
  • Memahami secara mendalam penggunaan digital ads (Meta Ads, TikTok Ads, Google Ads)
  • Memiliki penglaman tentang strategi SEO terkini
  • Fasih dalam penggunaan Tools marketing seperti Google Analytics 4 (GA 4)
  • Memahami key metric dalam peningkatan social media
  • Menyelaraskan awareness (upper funnel) & acquisition (lower tunnel)
  • Pernah menjalankan offline event dan memahami kreatif material
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About Astra Financial
Learn More

Astra Financial is a brand of the financial services division of PT Astra International Tbk with the mission to be a Financial partner for Indonesian prosperity.

To take part in Astra’s pursuit of prospering the nation while establishing a bigger role in financial service, Astra Financial continuously pursued the growth of all business units to become the financial partner for Indonesian prosperity.

Astra Financial provides the best values, integrated and speed, and always prioritizes Astra quality (Prudent, Trustworthy, Dependable) in conducting business in all financial services.

Astra Financial manages 14 business units in 9 industries, Consumer Financing (FIFGROUP, ACC, and TAF), Insurance (Asuransi Astra and Astra Life), Heavy Equipment Financing (KAF and SANF), Fintech (Maucash), E-Money (AstraPay), Digital Ventures (Moxa and SEVA), Venture Capital (Astra Ventura), Pension Fund (Dana Pensiun Astra), and Bank (Bank Jasa Jakarta).

Industry
Financial Services
Location
Jakarta, Indonesia
Company Size
>100 employees