Digital Marketing Analyst

Job Description

Data Analysis and Reporting:

• Collect and analyze web traffic data from various digital channels.
• Generate regular reports on campaign performance and key metrics.
• Use tools like Google Analytics, SEMrush, and social media analytics to track and report on campaign performance.

Campaign Management:

• Plan, execute, and manage digital actionable creative marketing campaigns across various channels such as SEO, PPC, email marketing, and social media.
• Optimize campaigns to improve performance based on analysis and feedback.
• Ensure campaigns are delivered on time and within budget.

Market Research:

• Conduct research to identify new marketing opportunities and trends.
• Analyze competitors’ digital marketing strategies to find areas for improvement.

SEO and SEM Optimization:

• Implement and monitor SEO strategies to improve website ranking.
• Manage pay-per-click (PPC) advertising campaigns.

Content Strategy:

• Collaborate with content creators to ensure marketing materials align with campaign goals.
• Use data to guide the creation of content that resonates with target audiences.

Customer Engagement:

• Monitor and analyze customer behavior across digital channels.
• Develop strategies to improve customer engagement and conversion rates.

Presentation:

• Present insights and recommendations using visual aids