Digital Campaign & Content Strategist

Responsibilities

• Develop a digital strategist based on trends, consumer behavior and business objectives for the brand.
• Research and monitoring market trends
• Achieve brand awareness amongst the core target audience, customer acquisition, best-in-class campaign execution, and consistent creative and context identity across all touch points
• Provide strategic direction on the communications initiatives, identifying the key value proposition, consumer needs, and value to the business.
• Provide insightful, creative executions, and well-crafted copy which positively impacts a client’s business & growth.
• Working closely and collaborating with respective stakeholders such as the creative team, account team, and digital analyst team, to explore the creative angle and deliver the proper execution of the successful marketing campaign to maximize value for the brand.