Digital Ads Manager
Tentang Anak
- Full-Time
- On-site • Jakarta Pusat
- Negotiable
No Sign Up Required!
Job Description
About The Role
At Tentang Anak, we move super fast because we work for the needs of 80 million Indonesian children & families that can’t wait. We seek people who are hungry to solve the problem, accountable & bring speed in everything they do.
Digital ads are a primary growth engine for the company, and we are looking for a Digital Ads Manager who can lead strategy, optimize conversions with disciplined budget management, and drive meaningful business outcomes across awareness and performance channels. In this role, you’ll operate with high autonomy, influence cross-functional decision-making, and manage external partners to ensure flawless execution and ROI discipline.
What You’ll Own
- End-to-End Ads Budget Ownership: Own, plan, and optimize multi-million monthly ad spend across awareness, acquisition, and conversion campaigns while achieving strict ROAS and cost-efficiency targets.
- Third-Party & Vendor Management: Lead and manage relationships with agencies, ad networks, and other external partners. Set clear KPIs, oversee performance, ensure accountability, and optimize partner output through structured reviews and guidance.
- New Buyer Growth: Build and execute data-driven campaigns that acquire high-quality new buyers across our brands.
- Conversion Optimization: Lead performance strategies for in-app marketplace ads and other digital conversion channels.
- Data-Backed Decisions: Continuously analyze performance by cohort, channel, and funnel stage to refine targeting and maximize impact. Translate insights into strategic actions that improve ROI, targeting precision, and buyer retention.
- Cross-Functional Leadership: Collaborate closely with CRM, Product, and Creative teams to ensure alignment between ad strategy, user lifecycle, and business priorities. Influence decision-making using clear narratives backed by data.
What Success Looks Like (6–12 Months)
- Steady month-on-month growth in new buyers across multiple product lines.
- Higher repurchase rate among newly acquired users, driven by smarter targeting.
- Optimized spend with consistent, healthy ROAS across awareness and conversion campaigns.
- Strong, measurable performance improvements from third-party partners due to structured KPI and governance processes.
Requirements
You’re a Fit If
- You think and decide based on data, not anecdotes, and can translate metrics into strategic choices.
- You have 3–5 years of proven experience in performance marketing, ideally with consumer tech or eCommerce brands in Indonesia.
- You’re fluent in using ads platforms (Meta, Google, TikTok, marketplace ads) and understand attribution and cohort analysis.
- You thrive in fast-moving environments, take full ownership of results, and are open to testing new ideas until the best solution is found.
- Have experience leading external agencies or vendors, including setting KPIs, evaluating performance, and ensuring accountability.
How We Work
We are lean, fast learners, and deeply collaborative. We value humility, precision, and the drive to make meaningful impact quickly. We share data openly, debate respectfully, and expect extreme ownership of outcomes.
Seniority & Scope
This is a senior individual contributor role with significant strategic influence.
You will not manage an internal team, but you will:
- Lead budget, strategy, and execution across multiple paid channels.
- Manage external vendors/partners with clear KPIs.
- Work directly with leadership to shape and deliver business growth.
Tips Menjaga Diri
Perusahaan dan Lowongan di Dealls tidak meminta data pribadi, informasi rekening, atau pungutan ketika melamar. Hindari juga lowongan Google Form / Grup Telegram tanpa keabsahan yang jelas.
Imagine a career where you play a pivotal role in ensuring the success and bright future of 80 million children in Indonesia. Tentang Anak is not just a company; it's a mission, a movement, and an opportunity to be part of something truly extraordinary.
Tentang Anak, at its core, is driven by a mission to advance the well-being and development of 80 million children throughout Indonesia. Founded by a team of experts, including pediatricians, child psychologists, and early childhood educators, we are steadfast in our commitment to supporting children with the most reliable education and products. From educational tools (e.g., applications, books, flashcards, puzzles) to essential skincare, Tentang Anak aims to accompany and provide the best solutions for parents and their children, from the moment they wake up until they fall asleep.
Our products are the one and only in Indonesia that are developed by experts, backed by science, and offered at affordable prices. We are humbled by the love our products receive from parents, consistently ranking our Educational Tools and Skincare highly on e-commerce platforms, making them best-sellers. We will continue to innovate and provide better solutions for parents at every step of their journey. We are dedicated to creating a brighter, healthier, and happier future for the children of Indonesia.
Our employees, whom we call TAmily, are a group of relentless and passionate individuals who share the same mission and ambitions. Are you ready to join us in this mission?
