Customer Growth Lead
PT Bank Digital BCA (BCA Digital)
Actively hiring 1h ago
- Full-Time
- On-site • Jakarta Pusat
- Negotiable
Min. 4 years of experience
No Sign Up Required!
Job Description
- Responsible for and reporting to the Head of Growth & Acquisition Division regarding the quantity and quality of customers in each segment.
- Developing strategies and programs to improve the quality of blu customers.
- Developing and evaluating loyalty programs for each segment in blu.
- Coordinating and controlling the development of various internal blu promotions with relevant internal and external parties in order to improve the quality and quantity of blu customers.
- Coordinating with internal and external parties to increase funds, including optimizing the use of investment/insurance/other products by blu customers.
- Building good relationships with customers in each segment.
- Coordinating with the operations team regarding programs to be implemented by Customer Service.
- Managing and monitoring the budget to ensure it is used effectively and appropriately.
- Collaborating with the business team on the development of promotional programs and system enhancements.
Requirements
- Bachelor’s degree in marketing, Business, Management, Economics, or related fields.
- Minimum 3–5 years of experience in customer lifecycle management, growth & acquisition, product marketing, or loyalty program development—preferably in digital banking, fintech, or related industries.
- Proven experience managing customer segmentation, loyalty programs, or promotional campaigns.
- Strong analytical skills with the ability to interpret customer behavior data and translate insights into actionable strategies.
- Solid understanding of customer segmentation, retention strategies, and customer value optimization.
- Experience in managing end-to-end promotional programs, including planning, execution, monitoring, and evaluation.
- Ability to collaborate with cross-functional teams (operations, business, product, marketing, external partners).
- Excellent communication and stakeholder-management skills, both internal and external.
- Budget management capability, including planning, tracking, and optimizing budget usage.
- Good relationship-building skills for engaging customers and external partners.
- Knowledge of investment, insurance, or financial products is a plus.
- Detail-oriented, structured, and organized.
- Proactive, creative, and comfortable working in a fast-paced environment.
- Strong problem-solving skills and ability to work under minimal supervision.
- Customer-centric mindset with a passion to improve customer experience and engagement.
Nice To Have:
- Familiarity with CRM tools, customer analytics platforms, or data dashboards (e.g., Tableau, Power BI).
- Experience with campaign management tools or loyalty program systems.
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About PT Bank Digital BCA (BCA Digital)
Learn MoreSebelumnya, BCA Digital merupakan Bank Royal yang diakuisisi menjadi salah satu unit bisnis BCA Group di akhir tahun 2019. BCA digital akan terus mengembangkan inovasi layanan dan produk perbankan yang memotivasi nasabah untuk tumbuh bersama demi mewujudkan impian besar sekaligus memberikan dampak positif untuk keberlanjutan dunia yang lebih baik.
Industry
Banking
Location
Jakarta, Indonesia
Company Size
– employees
