Job Description
Role Overview:
The Consumer and Marketing Analyst will be responsible for uncovering actionable consumer insights and market intelligence to drive strategic decisions across marketing, product development, and sales teams. This role will involve conducting research, analyzing diverse datasets, and delivering strategic recommendations that contribute directly to business growth and brand success.
Job Responsibilities:
Market Research & Consumer Insights
- Conduct primary and secondary research (surveys, interviews, focus groups, competitive analysis).
- Analyze consumer behavior, preferences, trends, and needs.
- Monitor market trends and industry developments.
Data Analysis & Reporting
- Analyze large datasets from different sources (sales data, CRM, social media, etc.).
- Translate data into clear, actionable insights.
- Create regular and ad-hoc reports, dashboards, and presentations for stakeholders.
Strategic Recommendations
- Provide insights to inform marketing strategies, product development, branding, and communication.
- Identify market opportunities, risks, and customer segments.
- Assist in campaign performance evaluations (ROI analysis, customer feedback, brand tracking).
Collaboration with Teams
- Work closely with marketing, product development, sales (online & offline), and related teams.
- Present insights clearly and persuasively to both technical and non-technical audiences.
- Present insights clearly and persuasively to both technical and non-technical audiences.
- Support go-to-market strategies with consumer-based evidence.
Vendor & Tool Management
- Manage relationships with research vendors and agencies if needed.
- Recommend and implement research tools, survey platforms, or analytics software.
Continuous Improvement
- Stay updated on new research methodologies, data analytics trends, and consumer behavior shifts.
- Propose new research initiatives to fill knowledge gaps.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field.
- 2–4 years of relevant experience in consumer insights, market research, data analytics, or marketing strategy.
- Strong analytical skills with proficiency in Excel, SQL, and data visualization tools (e.g., Tableau, Power BI).
- Experience with research tools such as Qualtrics, SurveyMonkey, or similar platforms is a plus.
- Familiarity with CRM systems, digital analytics, and social media listening tools is preferred.
- Excellent communication skills, both written and verbal, with the ability to distill complex information into actionable insights.
- Highly collaborative, detail-oriented, and proactive in problem-solving.
- Strong business acumen and passion for understanding consumer behavior and market dynamics.
Tips Menjaga Diri
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Imagine a career where you play a pivotal role in ensuring the success and bright future of 80 million children in Indonesia. Tentang Anak is not just a company; it's a mission, a movement, and an opportunity to be part of something truly extraordinary.
Tentang Anak, at its core, is driven by a mission to advance the well-being and development of 80 million children throughout Indonesia. Founded by a team of experts, including pediatricians, child psychologists, and early childhood educators, we are steadfast in our commitment to supporting children with the most reliable education and products. From educational tools (e.g., applications, books, flashcards, puzzles) to essential skincare, Tentang Anak aims to accompany and provide the best solutions for parents and their children, from the moment they wake up until they fall asleep.
Our products are the one and only in Indonesia that are developed by experts, backed by science, and offered at affordable prices. We are humbled by the love our products receive from parents, consistently ranking our Educational Tools and Skincare highly on e-commerce platforms, making them best-sellers. We will continue to innovate and provide better solutions for parents at every step of their journey. We are dedicated to creating a brighter, healthier, and happier future for the children of Indonesia.
Our employees, whom we call TAmily, are a group of relentless and passionate individuals who share the same mission and ambitions. Are you ready to join us in this mission?
