- Full-Time
- On-site âą Jakarta Utara
- Negotiable
No Sign Up Required!
Job Description
- Marketing and channel performance analytics, optimization strategies and customer behavior analyses
- Leading core insights from the data and suggesting marketing communication strategy that drives fundamental improvements of the business.
- Pursue data quality, collaborate with data acquisition agency, ensure data is optimized to drive understanding of key customer lifecycle stages and how we can drive engagement using data.
- Mine data and analytics at the customer level to gain a better understanding of their funnel and engagement behaviors, conduct customer analyses: behavior, segmentation, customer value
- Developing statistically significant experimentation frameworks to allow us to improve the targeting of our marketing through segmentation and assessing incremental impact of campaigns.
- Proactively bringing new ideas to the table relating to business questions, analytics approaches, datasets and ways of working.
- Serve as a custodian of CRM database - Integrate, compile, analyze, data and make recommendations on trends utilizing CRM software.
- Deliver reports and dashboards on key metrics: customer base, funnel, conversion events, segmentation types, referring channels, marketing campaigns and specific attribute correlations
- Effectively share insights and analyses with stakeholders to drive business decision. Partner with cross-functional stakeholders as per business requirement.
Requirements
- Minimum 4-5 years of experience in managing marketing or sales CRM
- Experience in managing CRM platform Salesforce Marketing Cloud
- Experience in data dashboarding - Salesforce, HubSpot or Tableau.
- Strong Technical skills (MS Excel)
- Effective Communication (written and verbal) and Presentation Skills
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