Job Description
- Lead the strategic team and ensure they carry out their functions
- Design new strategy for campaign marketing and branding to drive sales growth
- Monitor all campaigns, brand, digital activations, and influencer marketing strategies
- Create engaging brand experience to increase consumer engagement
- Monitoring & analyze brand performance as well research consumer market and competitor's activities to identify opportunities and key issues
- Ensure that content marketing is relevant with market trends
- Responsible to maintain communication strategies, creating content ideas, and providing input for internal & external parties
- Conduct analysis, reports, decks, and high level insights for top management presentations
- Generate clear ideas and concepts with team members on various creative brainstorming and strategic marketing initiatives
- Revamps the new and effective marketing strategies for brand awareness campaigns and always on brand building initiatives
- Review sales performance and suggest campaigns
Requirements
- Bachelor's degree in any major, preferably in Marketing, Business, and Communication with experience related at least 2-5 years
- Proven experience in Marketing & Advertising Industry would be advantage
- High enthusiasm in the beauty industry
- Excellent understanding of KOL, Digital Strategic, and Branding
- Understand about consumers insight, current market data and trends and able to advise and develop strategies and tactics accordingly
- Up to date with latest trends and data driven thinking
- Demonstrable strategic thinking abilities with problem-solving aptitude
- Able to work well with people and possess great relationship-building skills
- Functions well with tight deadlines
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SCARLETT Indonesia is an Indonesia company engaged in beauty and personal care. The company established in 2017. Scarlett is one of the fastest-growing local beauty companies in Indonesia. Currently we are one of the biggest local beauty brand in e-commerce and modern trade with 5.6M social media followings organics.
Our vision is that one day Scarlett Indonesia will become the number 1 beauty and personal care brand in Indonesia both online and offline. The Scarlett team always innovates so that the products produced are quality products and can be reached by all groups throughout Indonesia.
We want everyone to be brave to #RevealYourBeauty
