Job Description
- Develop innovative campaign ideas and creative concepts that align with brand strategy and business objectives.
- Turn research, market insights, and audience understanding into compelling storytelling and impactful messaging.
- Collaborate closely with creative, marketing, and production teams to ensure ideas are executed seamlessly across all channels.
- Stay ahead of industry trends, consumer behaviors, and cultural shifts to keep our creative work fresh and relevant.
- Present creative strategies and campaign concepts confidently to both internal teams and clients, providing clear reasoning behind ideas.
- Monitor and analyze campaign performance, using data to refine and improve future creative approaches.
- Maintain brand consistency while pushing for originality and innovation in all creative outputs.
Requirements
- Bachelor's degree in a relevant field.
- 2-3 years of proven experience in a strategy or planning role, preferably at a creative agency.
- Have portfolio demonstrating strategic thinking, including examples of creative briefs, case studies, or campaign strategies.
- Familiarity with digital analytics tools.
- Insatiable desire to understand people, culture, trends, and business challenges.
- Ability to weave data and insights into a compelling narrative that inspires creative teams.
- Excellent verbal and written communication skills.
- Ability to handle constructive feedback, adapt to changing project needs, and maintain a positive attitude under pressure.
Tips Menjaga Diri
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Manusa is a holding company that focuses on people and business potential. Our ultimate goal is to become the Leading Creative Holding Company by Establishing a Great Ecosystem for the full potential of people and businesses Under a Professional and Human-Centered System. We currently have two subsidiary companies: Ideabakers (Strategic marketing agency) and Kolabohiro (Offline marketing agency). At Manusa, we believe that businesses should create prosperity for all stakeholders and the communities. We believe that everyone has the potential to succeed, and we are committed to helping them reach their full potential. Also, we believe that by focusing on professionalism and humanism, we can create a more successful and sustainable business. We create a culture of harmony, where potential is unlocked and growth is encouraged. We create a workplace where everyone feels valued, respected, and supported. We believe that life should be lived to the fullest. We want our people to feel happy and fulfilled in their work and in their personal lives. We are committed to creating a mutually beneficial relationship with our people, and we want them to feel like they are part of something bigger than themselves.
