Creative Strategist

We are hiring a Creative Strategist (Performance Ads + Copywriting) to lead the thinking

behind our ad creative while also being able to execute messaging and copy when needed.

This role is responsible for researching products, audiences, competitors, customer pain

points, hooks, proof points, platform trends, and ad performance signals, then turning

those insights into clear creative briefs, angle frameworks, copy directions, and practical

production guidance.

This is not a passive strategy-only role and not a general social media admin role. In

today’s AI-enabled creative workflow, the Creative Strategist must be able to do more

than present ideas. They should be able to research, brief, write hooks, draft copy

directions, generate concept variations, evaluate scripts, use AI tools responsibly,

review performance data, and translate learnings into the next creative direction.

The ideal candidate has strong research ability, structured thinking, taste for high-

performing ad creative, and enough performance-marketing literacy to interpret creative

results. They should be comfortable building frameworks, writing briefs, writing or

improving copy, reviewing ad performance, and communicating clearly with both creative

and business stakeholders

Key responsibilities

• Research each client’s product, target customer, positioning, reviews, competitors, offers, market context, and active ad landscape before creating creative direction.
• Develop ad-angle frameworks that define hooks, emotional triggers, customer objections, product proof points, offers, CTAs, and audience segments.
• Write detailed creative briefs for the production team, including the strategic angle, target audience, desired viewer reaction, key message, proof points, visual direction, required deliverables, platform considerations, and testing purpose.
• Write and improve draft hooks, headline options, copy directions, messaging variations, CTA options, and script outlines when needed, especially during early concept development.
• Collaborate with the Ad Copywriter on final scripts and copy execution; the strategist should be able to write copy, but the final detailed script may still be refined by the dedicated copywriter.
• Use AI tools to speed up research, ideation, copy variation, competitor analysis, and creative testing preparation while applying human judgment to ensure quality and brand fit.
• Build and manage creative testing frameworks, including which angles to test first, what variables should change, what the hypothesis is, and how results should be interpreted.
• Review ad performance data with internal teams or clients, identify patterns in winners and losers, and translate findings into next-round creative direction.
• Maintain a growing library of winning angles, hooks, insights, objections, audience triggers, competitor references, copy patterns, and niche-specific learnings.
• Communicate creative direction clearly to designers, editors, 3D artists, copywriters, project managers, and client-facing stakeholders.