Job Description
We are building products that shape the next generation of parenting in Indonesia, from books to animation to merchandise. We are looking for a Creative NPD Senior Lead to build distinctive, market-ready illustration systems that bring our products to life and differentiate us in a fast-moving market. This role matters now because we need scalable visual assets that speed up development while staying true to our brand identity.
What You’ll Own
- Visual Development Leadership: Lead the creation of innovative illustrations for books, merchandise, and animation that are distinctive, on-brand, and commercially effective.
- Scalable Systems: Build and maintain style guides, asset libraries, and workflows that enable rapid iteration and consistent execution across teams.
- Hands-On Excellence + Team Coaching: Deliver high-quality illustration work while guiding junior creatives and external vendors to raise the overall bar.
- Cross-Functional Impact: Partner with marketing, content, and product to ensure visual identity strengthens user engagement and product-market fit.
- External Partnerships: Manage illustrator and animation partners when needed, ensuring output meets quality and brand standards.
What Success Looks Like
- Comprehensive illustration style guides and asset libraries actively used across departments.
- High-quality, market-ready illustrations produced for multiple product lines, leading to measurable differentiation in customer perception.
- Clear and efficient creative workflows established, reducing bottlenecks and accelerating launch timelines.
- Evidence-based design decisions, with feedback loops from market testing integrated into creative choices.
Requirements
You’re a Fit If
- You balance artistic creativity with commercial pragmatism, ensuring visuals delight the audience and drive results.
- You have led illustration or creative development projects across books, animation, or consumer products.
- You know how to build scalable creative systems (style guides, asset libraries, workflows) that others can use.
- You thrive as a player-coach: willing to roll up your sleeves but equally focused on coaching, delegating, and leveraging vendors.
- You are data-open: you embrace feedback and market testing as part of the creative process.
How We Work We move fast, learn fast, and care deeply about quality. Our team values ownership, precision, and humility. We work lean, collaborate across functions, and build systems that scale rather than rely on individual heroics.
Seniority & Scope This is a team lead (player-coach) role reporting to the department head. You will be hands-on while building scalable systems and coaching others. Cross-functional collaboration is a core part of the role.
Tips Menjaga Diri
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Imagine a career where you play a pivotal role in ensuring the success and bright future of 80 million children in Indonesia. Tentang Anak is not just a company; it's a mission, a movement, and an opportunity to be part of something truly extraordinary.
Tentang Anak, at its core, is driven by a mission to advance the well-being and development of 80 million children throughout Indonesia. Founded by a team of experts, including pediatricians, child psychologists, and early childhood educators, we are steadfast in our commitment to supporting children with the most reliable education and products. From educational tools (e.g., applications, books, flashcards, puzzles) to essential skincare, Tentang Anak aims to accompany and provide the best solutions for parents and their children, from the moment they wake up until they fall asleep.
Our products are the one and only in Indonesia that are developed by experts, backed by science, and offered at affordable prices. We are humbled by the love our products receive from parents, consistently ranking our Educational Tools and Skincare highly on e-commerce platforms, making them best-sellers. We will continue to innovate and provide better solutions for parents at every step of their journey. We are dedicated to creating a brighter, healthier, and happier future for the children of Indonesia.
Our employees, whom we call TAmily, are a group of relentless and passionate individuals who share the same mission and ambitions. Are you ready to join us in this mission?
