Job Description
Job Summary
We are looking for a highly creative, strategic, and visionary Creative Director to lead the development and execution of creative strategies across our 4 dynamic F&B brands. This individual will be responsible for building and leading a full-service in-house creative team from scratch and ensuring all visual, digital, and brand touchpoints reflect the unique identities and values of each brand. Prior experience in the F&B industry or advertising/branding agencies with strong F&B portfolios is highly preferred.
Responsibilities
Build and Lead a Creative Team: Recruit, structure, and manage a high-performing in-house creative team (graphic designers, videographers, editors, content creators).
Creative Strategy & Execution: Translate marketing objectives into visually impactful and strategically aligned creative campaigns.
Team Leadership & Oversight: Supervise the daily workflow of the creative department, ensuring timely delivery, budget adherence, and quality control.
Brand Stewardship: Define, maintain, and evolve brand identities for each of the four brands, ensuring consistency across all channels (offline, online, packaging, social media, campaigns, in-store experience).
Creative Ideation & Campaigns: Lead brainstorming sessions, develop creative concepts, and bring innovative ideas to elevate brand engagement and storytelling.
Cross-Functional Collaboration: Work closely with marketing, operations, digital, and external vendors to align creative efforts with broader business objectives.
Content Oversight: Oversee the production of all marketing collateral including photography, video content, advertising, menus, signage, digital assets, and promotional materials.
Performance & Improvement: Monitor the impact of creative output through performance metrics, customer feedback, and brand sentiment, and continuously optimize the process.
Requirements
Requirements
- Education: Bachelor’s Degree in Visual Communication Design, Advertising, Marketing, Communications, or any relevant field from a reputable university.
- Industry Experience: Minimum 2-3 years of experience in a creative leadership role, preferably in the F&B industry, lifestyle brands, or advertising/branding agency with F&B portfolios. Proven experience in leading multi-brand creative strategies is a strong advantage.
- Team Management: Experience in building and leading a team with various creative functions.
- Technical Proficiency: Strong foundation in graphic design, visual storytelling, and creative software. Understanding of social media platforms, digital content trends, and performance-driven creative.
- Strategic & Creative Thinking:Ability to translate brand goals into creative output with strong visual and messaging impact. A keen eye for aesthetics, design, and cultural relevance, especially in F&B and consumer experience.
- Leadership & Communication: Excellent communication, presentation, and interpersonal skills. Able to lead and inspire creative professionals, work collaboratively across teams, and interact with senior stakeholders.
- Project & Time Management: Exceptional organizational and multitasking abilities. Skilled in managing multiple projects simultaneously while maintaining high attention to detail.
- Work Ethic: Proactive, adaptable, and thrives in a fast-paced, deadline-driven environment. Strong sense of ownership and accountability for creative quality and brand image.
Bonus Points
- Experience launching new F&B brands or rebranding legacy brands
- Portfolio that demonstrates a combination of brand strategy, campaign execution, and creative direction for lifestyle/F&B clients.
- Knowledge of motion graphics, UI/UX, or packaging design.
Tips Menjaga Diri
Perusahaan dan Lowongan di Dealls tidak meminta data pribadi, informasi rekening, atau pungutan ketika melamar. Hindari juga lowongan Google Form / Grup Telegram tanpa keabsahan yang jelas.
HS Team adalah grup perusahaan yang bergerak di bidang kuliner, didirikan pada tahun 2002 oleh Bapak Harijadi Surja dengan visi menghadirkan pengalaman bersantap terbaik bagi masyarakat Indonesia. Berawal dari satu restoran, HS Team kini telah berkembang menjadi pilar yang menaungi 15 cabang di seluruh Indonesia. Dengan komitmen terhadap kualitas, pelayanan, dan inovasi, HS Team terus memperkuat posisinya melalui pengelolaan brand-brand kuliner yang kuat dan relevan dengan tren pasar.
Hingga saat ini, HS Team mengelola lima merek restoran dengan konsep dan cita rasa yang beragam namun saling melengkapi. Brand-brand tersebut meliputi: Mr Sumo, Kaneshiro, Ikon yang menawarkan konsep All You Can Eat (AYCE) Suki dan BBQ dengan harga terjangkau; Kahyangan dan Handayani Restoran yang merupakan Indonesian Ala Carte Restaurant.
Coming Soon Tuju Dermaga Seafood Resto.
Outlet HS Team telah tersebar luas di Surabaya, Sidoarjo, Gresik, Bali, Semarang, Paiton, Labuan Bajo, Bekasi, Lampung, Kupang.
