Job Description
We are seeking a dynamic and experienced Conversion Rate Optimization (CRO) Specialist to join our Marketing team on a part-time basis. As a CRO Specialist, you will play a crucial role in maximizing the efficiency and effectiveness of our e-commerce platforms. Working closely with the Digital Media Manager and Paid Media Specialist, you will be tasked with developing and implementing strategies that increase our website’s conversion rates, ultimately boosting sales and improving customer satisfaction.
Responsibilities:
- Analyze website traffic and user behavior to identify opportunities for conversion rate improvements.
- Design and execute A/B testing and other optimization tests with a clear framework for analysis and learning.
- Collaborate with the Digital Media Manager and Paid Media Specialist to align CRO strategies with ongoing marketing campaigns.
- Utilize analytics tools to monitor performance and identify areas for improvement in real-time.
- Provide insights and recommendations based on test results and ongoing data analysis.
- Ensure that all CRO strategies adhere to industry best practices and maintain brand consistency.
- Develop and maintain comprehensive reports of CRO efforts and outcomes, presenting key findings to senior management and relevant stakeholders.
- Stay updated with the latest trends and technologies in CRO and e-commerce to keep our strategies ahead of the curve.
Requirements
- Proven experience in Conversion Rate Optimization, specifically within an e-commerce environment.
- Strong understanding of web analytics and digital marketing tools such as Google Analytics, Hotjar, Optimizely, etc.
- Experience in A/B testing, user journey analysis, and conversion funnel optimization.
- Excellent analytical skills with an ability to interpret data and translate it into actionable insights.
- Strong collaboration skills, with experience working closely with marketing and advertising teams.
- Excellent verbal and written communication skills.
- Ability to manage multiple projects in a fast-paced environment.
- Familiarity with HTML, CSS, and JavaScript is preferred but not required.
Qualifications:
- Bachelor’s degree in Marketing, Business, Statistics, or related field.
- At least 3 years of relevant experience in CRO and digital marketing.
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Baltini is a platform that offers in-season and genuine fashion and accessories from our partner boutiques in Italy at the best price. Through many years of extensive research and experience, Baltini was created as a unique platform that provides a seamless shopping experience. Baltini was founded in New York, USA and has partnered with hundreds of high end luxury boutiques across Italy. Boutique partners are responsible for adhering to our strict quality standards. We subject our boutique partners to removal from our website platform if shipped products do not meet these requirements. Our Platform gives customers access to more than 350 international brands and 70,000 luxury items across Italy at the best price, up to 35% less than market price. And since its launch in 2019, Baltini has quickly established itself as the go-to destination for men's and women's fashion enthusiasts all over the world. Our business mission is to make our customers experience the wonderful sensation of satisfaction by seeing their expectations for buying luxury products realized, and exceeded. We realize that purchasing high-end product is about the whole process, not just receiving your item. Although Baltini still operates as a very unique type of platform we still continue to innovate and make changes, and we always welcome customer input to provide an unforgettable and high-level shopping experience.
