
Content Planner - Esport Fighting Game Industry
PERSIJA ESPORTS
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Job Description
Position Overview: As a Content Planner in the esports fighting game industry, you will be responsible for developing and executing content strategies to engage and grow our audience. You'll play a pivotal role in creating captivating content that resonates with our gaming community, fosters brand loyalty, and contributes to the success of our esports initiatives.
Content Strategy Development:
- Collaborate with the marketing and esports teams to create a content strategy aligned with our brand objectives and esports events.
- Research industry trends, competitors, and gaming communities to identify content opportunities.
Content Planning:
- Create a content calendar that includes a variety of content types, such as articles, videos, livestreams, and social media updates.
- Coordinate content release schedules to maximize impact during key esports events.
Content Creation:
- Work with content creators, writers, graphic designers, and video editors to produce high-quality, engaging content.
- Ensure that all content is in line with the brand's tone, style, and messaging.
Esports Integration:
- Collaborate with the esports team to incorporate gaming tournament schedules and results into content plans.
- Create content that highlights players, teams, and memorable esports moments.
Community Engagement:
- Monitor social media channels, forums, and comments to engage with the gaming community.
- Address questions, concerns, and feedback, building a positive relationship with fans.
Performance Analysis:
- Use analytics tools to track the performance of content and campaigns.
- Adjust strategies based on data to optimize engagement and reach.
Partnerships and Collaborations:
- Identify potential partnerships with influencers, gaming content creators, and industry partners.
- Negotiate and manage collaborations to expand the brand's reach.
Requirements
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- Strong passion for and knowledge of esports, particularly in the fighting game genre.
- Proven experience in content planning, creation, and marketing within the gaming industry.
- Exceptional written and verbal communication skills.
- Proficiency in social media platforms, content management systems, and analytics tools.
- Creativity, adaptability, and a strong ability to work in a fast-paced, dynamic environment.
- A deep understanding of the gaming community, trends, and popular gaming content creators.
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We're not just a company; we're a movement. Esports is our canvas, and emotions are our brushstrokes. Together, we paint a masterpiece of competition, camaraderie, and pure gaming joy.