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Content Planner - Esport Fighting Game Industry

PERSIJA ESPORTS

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Job Description

Position Overview: As a Content Planner in the esports fighting game industry, you will be responsible for developing and executing content strategies to engage and grow our audience. You'll play a pivotal role in creating captivating content that resonates with our gaming community, fosters brand loyalty, and contributes to the success of our esports initiatives.

Content Strategy Development:

  • Collaborate with the marketing and esports teams to create a content strategy aligned with our brand objectives and esports events.
  • Research industry trends, competitors, and gaming communities to identify content opportunities.

Content Planning:

  • Create a content calendar that includes a variety of content types, such as articles, videos, livestreams, and social media updates.
  • Coordinate content release schedules to maximize impact during key esports events.

Content Creation:

  • Work with content creators, writers, graphic designers, and video editors to produce high-quality, engaging content.
  • Ensure that all content is in line with the brand's tone, style, and messaging.

Esports Integration:

  • Collaborate with the esports team to incorporate gaming tournament schedules and results into content plans.
  • Create content that highlights players, teams, and memorable esports moments.

Community Engagement:

  • Monitor social media channels, forums, and comments to engage with the gaming community.
  • Address questions, concerns, and feedback, building a positive relationship with fans.

Performance Analysis:

  • Use analytics tools to track the performance of content and campaigns.
  • Adjust strategies based on data to optimize engagement and reach.

Partnerships and Collaborations:

  • Identify potential partnerships with influencers, gaming content creators, and industry partners.
  • Negotiate and manage collaborations to expand the brand's reach.

Requirements

Qualifications:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • Strong passion for and knowledge of esports, particularly in the fighting game genre.
  • Proven experience in content planning, creation, and marketing within the gaming industry.
  • Exceptional written and verbal communication skills.
  • Proficiency in social media platforms, content management systems, and analytics tools.
  • Creativity, adaptability, and a strong ability to work in a fast-paced, dynamic environment.
  • A deep understanding of the gaming community, trends, and popular gaming content creators.
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About PERSIJA ESPORTS
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We're not just a company; we're a movement. Esports is our canvas, and emotions are our brushstrokes. Together, we paint a masterpiece of competition, camaraderie, and pure gaming joy.

Industry
Online Audio And Video Media
Location
Jakarta, Indonesia
Company Size
1–50 employees