Content & Social Media Specialist
SOUVIA (PT GEMA MULIA SEMESTA)
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Job Description
- Develop and execute comprehensive and best practice social media strategy for Souvia, ensuring alignment with brand identity and business goals.
- Collaborate with the content team to create engaging social media content across various platforms, maximizing audience engagement and promoting ongoing campaigns.
- Provide brief and creative direction to graphic-video designers and talents, ensuring content is relevant, informative, and compelling based on content planning you created.
- Oversee content production process, ensuring deadlines are met and quality standards are maintained.
- Track and analyze social media performance metrics (based on KPI), providing regular reports and recommendations for optimization. While also fostering relationships with relevant industry influencers (KOL).
- Effectively communicating with sales and business development teams when needed, especially to check if social media strategy impacts leads generation and revenue.
Requirements
- Held at least a bachelor degree in Marketing, Visual Communication Design, Public Relation, Advertising or similar education major
- At least one years experience as a content planning, content strategy, content creation, and copy writing
- Good public speaking and confident in front of the camera
- Excellent knowledge of LinkedIn, Instagram, TikTok, YouTube, Facebook, Twitter, and other social media best practices
- Good understanding of social media KPIs and metrics and can make a periodic report, recommendation or suggestions based on that data
- Have experience in using social media content for brand awareness and impressions, also have experience with doing audience and buyer persona research
- Having great creativity and personality is must
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SOUVIA (PT GEMA MULIA SEMESTA) established in 2018, a company that provides seminar kit packages, goodiebag packages, gift sets for events such as seminars, training, workshops, meetings, conventions, gatherings, anniversary, product launches, etc. SOUVIA has become the market leader for merchandise and promotional gifts in Indonesia and has been trusted by 25 of the total 34 Ministries in Indonesia and other institutions as a partner who provides for merchandise and promotional products. We have also served more than 3,000 clients from the private sector in Indonesia which provides promotional gifts since 2018. We distributed more than 5 million pcs of products per year. We are also trusted by start ups such as Bukalapak and Ruangguru. SOUVIA has young people who have experience from start ups, national manufacturing companies, and multinational companies. In HR management, we use technology for monitoring such as HRIS-Talenta, and a real time monitoring system for performance through an online dashboard. Our corporate culture prioritizes data driven decision making, and has 3 main values as our operational pillars : open mind, logic, and fast. We observe that the market leader for promotional products in Indonesia is still moving conventionally, so we want to transform into a provider of promotional products for corporate gifts and advertising specialty in Indonesia by prioritizing technology and automation.
