Job Description
- You will be in charge of all assets on the Segari platform that are not promo-related, and will play a key role in determining the daily look and feel of the platform.
- Your goal will be to create an engaging shopping experience and storefront by both 1) utilising existing assets; and 2) creating new assets in collaboration with Product team
- In order to do this, you will need to work with each category and sales divisions to select and curate what is most relevant to the customer and strategize how to present that information in an easily digestible format for our customers
- You will also work with our Brand, Creative and Revenue teams to set the strategy and concept per period
- You will also need to fundamentally understand our customers, which will require a lot of customer interviews and deep thinking.
- While you will not be individually responsible for this metric, some of the metrics that we will collectively work towards and measure is:
- Increasing in-app conversion through non-promo related levers
- Traffic per user
Requirements
- Have at least 2 years experience in a category development, product marketing or similar role
- Strong passion for grocery, cooking and food, or keen interest in developing one
- Ability to work in a fast paced environment
- Ability to think conceptually and creatively
- Strong ability to manage multiple projects and stakeholders
- Ability and interest in empathizing with customers
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Launched in 2020, Segari is one of the fastest growing commerce grocery start-ups in Indonesia, delivering fresh produce to consumers around Jakarta, Tangerang, and Bekasi areas.
Founded by Yosua Setiawan, Farandy Ramadhana, and Farand Anugerah, Segari was initiated to help solving Indonesia’s age-old agriculture supply chain issue and a mission to make e-grocery and the end-to-end supply chain in Indonesia to be more efficient and reliable within 15 hours delivery from farm to table.
A seamless grocery shopping experience is consistently being committed by Segari to provide a full range of high-quality groceries across fruit, vegetables, meat and staples categories at the best price.
Within less than 12 months of operation, Segari has achieved over 20 times growth in users, number of platform transactions, and revenues (AC Insights, 2021) while empowering local farmer communities and providing the best quality of fresh produce to support Indonesian moms in providing healthy and nutritious food for their families.
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