Campaign Strategist

Key Responsibilities:

1. Strategy Development

• Develop integrated (360°) communication and campaign strategies aligned with brand and business objectives.
• Create big ideas, messaging frameworks, and key communication angles based on consumer insights, market analysis, and brand direction.
• Build audience segmentation, customer journey mapping, and campaign architecture.

2. Data‑Driven Insight & Collaboration

• Work closely with the Data & Performance team to analyze audience behavior, campaign performance, and market trends.
• Translate data and insights into clear strategic recommendations.
• Support post‑campaign evaluation and strategic improvement plans.

3. Channel & Media Strategy

• Define channel roles and touchpoints across ATL, BTL, digital, social, KOL/influencer, CRM, and on‑ground activities.
• Develop channel strategies based on objectives, audience behavior, and funnel stages.
• Collaborate with media team and channel owners to ensure effective distribution and messaging consistency.

4. Cross-functional Partnership

• Partner with creative, media, social, KOL, and product teams to ensure strategy alignment across all outputs.
• Provide strategic briefs and guide creative teams to deliver work that meets the campaign’s strategic direction.
• Maintain blu’s brand voice and communication consistency across all initiatives.

5. Campaign Stewardship

• Oversee the strategic implementation of campaigns from ideation to evaluation.
• Ensure timelines, deliverables, and quality standards are met.
• Monitor campaign KPIs and prepare post‑campaign reviews with cross‑functional teams.