Business Development

Responsibilities:

• Do the industry analysis with other benchmark brand to understand the customer behavior in KARPENTER target country
• Together with content marketing team, analyzing the right digital marketing approach based on the current KARPENTER market
• Performing market competitor analysis with similar brand / brand positioning benchmark
• Conducting price benchmark research for KARPENTER products to create better price point and price positioning
• Formulating brand promotional strategic for KARPENTER (partnership and project-based approach)
• Formulating and initiating bi-weekly brand campaign in KARPENTER social media aligned with KARPENTER brand voice
• Responsible in web-portal product update, account update, and monthly reporting to Board of Directors
• Performing market approach strategic for new project inquiry