Brand Manager - Food
PT Amerta Indah Otsuka
- Full-Time
- On-site • Jakarta Selatan
- Negotiable
No Sign Up Required!
Job Description
Job Description :
- Develop and execute strategic plans for the new brand's growth and market penetration.
- Identify market opportunities and consumer insights to shape the brand's positioning and strategy.
- Plan and implement marketing campaigns to promote the new brand.
- Manage all aspects of digital marketing, including social media, content creation, SEO, and email marketing.
- Design and execute below-the-line initiatives to increase brand visibility and engagement at the grassroots level.
- Foster a strong brand community through interactive and engaging campaigns.
- Coordinate with the marketing team to integrate brand strategies into overall marketing plans.
- Track and analyze the performance of marketing activities and campaigns.
- Provide regular reports on brand performance and strategic recommendations for continuous improvement.
Requirements
Job Requirements :
- At least 7+ years of proven experience in the FMCG (Fast-Moving Consumer Goods) industry.
- Demonstrated experience in brand management and new product development.
- Strong background in digital marketing and below-the-line (BTL) activation.
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PT Amerta Indah Otsuka is affiliation from Otsuka Pharmaceutical Co., Ltd with our leading products Pocari Sweat, SOYJOY, ion water, Oronamin C and Fibe Mini. Our philosophy is "Otsuka-people creating new products for better health worldwide". As for now, our Head Office is in South Jakarta and we have two production plants, in Sukabumi and Kejayan. Visit our website and follow our social media to know more about us: Instagram: @otsuka.id Facebook: @otsuka.id Twitter: @otsuka_id For career information please visit our website : www.aio.co.id
