Job Description
About The Role
The Brand manager in Tentang Anak means being a business owner - not just a marketer! We are looking for a dynamic and creative Brand Manager to lead growth and enhance the brand equity of Expert Boost Nutrition, one of our key products.
In this role, you will develop and execute brand strategies, ensuring seamless collaboration across cross-functional teams to drive innovation, product development, and consumer engagement. You will also translate consumer, shopper, and customer insights into impactful marketing initiatives, shaping the vision and long-term success of the brand.
Job Description:
Brand Strategy & Execution:
- Develop and implement a comprehensive brand strategy to drive awareness, penetration, and loyalty.
- Execute multi-channel marketing campaigns (e-commerce, offline, digital, social media) to maximize brand reach and impact.
Innovation & Product Development:
- Collaborate with product development teams to provide consumer insights and ensure alignment with market needs.
- Drive innovation initiatives by identifying opportunities for new product launches and brand extensions.
Performance Monitoring & Market Insights:
- Analyze sales data, market trends, and consumer behavior to refine marketing strategies.
- Drive strategic brand growth by leveraging market intelligence to identify opportunities, strengthen brand proposition, and become parents’ go-to brand.
Stakeholder Collaboration & Project Management:
- Work closely with cross-functional teams (sales, creative, product development, and supply chain) to ensure brand consistency, success, and alignment in brand messaging across all channels.
- Manage budgets, timelines, and campaign deliverables to ensure execution efficiency and optimal ROI.
Requirements
Requirements:
- Bachelor's degree in management, business, marketing or other related fields
- Minimum 8 years of experience as brand manager developing marketing plans and campaigns especially in retails, consumer goods, and e-commerce
- Minimum 1 year of experience managing team or in a leadership position.
- Familiar and experience in marketing for online and offline media channels
- Strong project management, decision making and able to multi-task in a fast-paced industry.
- Strong analytical skills with the ability to interpret data and trends to drive strategic decisions.
- A creative thinker and problem solver with strong and engaging communication skill
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Imagine a career where you play a pivotal role in ensuring the success and bright future of 80 million children in Indonesia. Tentang Anak is not just a company; it's a mission, a movement, and an opportunity to be part of something truly extraordinary.
Tentang Anak, at its core, is driven by a mission to advance the well-being and development of 80 million children throughout Indonesia. Founded by a team of experts, including pediatricians, child psychologists, and early childhood educators, we are steadfast in our commitment to supporting children with the most reliable education and products. From educational tools (e.g., applications, books, flashcards, puzzles) to essential skincare, Tentang Anak aims to accompany and provide the best solutions for parents and their children, from the moment they wake up until they fall asleep.
Our products are the one and only in Indonesia that are developed by experts, backed by science, and offered at affordable prices. We are humbled by the love our products receive from parents, consistently ranking our Educational Tools and Skincare highly on e-commerce platforms, making them best-sellers. We will continue to innovate and provide better solutions for parents at every step of their journey. We are dedicated to creating a brighter, healthier, and happier future for the children of Indonesia.
Our employees, whom we call TAmily, are a group of relentless and passionate individuals who share the same mission and ambitions. Are you ready to join us in this mission?
