Job Description
About The Role
Tentang Anak is on a mission to help 80 million children in Indonesia grow up healthier, happier, and better supported. We do this by building trusted products across multiple categories, from nutrition and skincare to children's intellectual property (books, play kits, educational tools, and more).
While we are proud of how far we’ve come, we believe that building a lasting brand means continuously improving every product and experience we offer. For this reason, we are looking for Business Owners to take full ownership of each of our core consumer verticals: Nutrition, Skincare, or Children’s IP Products.
You will not be responsible for all three, you will focus on one vertical only, selected based on your personal strengths, interest, and fit with the business. You will work alongside other vertical owners and report directly to the leadership team. This is a rare opportunity to take full ownership of a high-potential business inside a mission-led, fast-growing brand.
What This Role Is (and Is Not)
This is a business leadership role, designed for someone who can take full end-to-end responsibility for making a vertical succeed.
You will drive cross-functional execution, and be accountable for your vertical’s P&L, product portfolio, channel performance, and consumer retention. You will work closely with the Head of Brand and CEO to build your business in a way that is both strategically sound and operationally realistic.
We are open to candidates from any industry. You do not need an FMCG background. What matters most is your ability to think clearly, move quickly, work collaboratively, and care deeply about product quality and customer trust.
This is a true P&L ownership role, not a brand marketing position. You will shape product direction, pricing, GTM strategy, retention, and execution plans, with full accountability for performance. We’ll support you with tools and expertise, but the business outcomes are yours to lead.
We’re open to candidates from outside FMCG. You might come from startups, consumer tech, DTC, education, retail, or media. What matters is your clarity of thinking, business instincts, and ability to lead cross-functional work.
What You Will Own
You will act as the Business Owner of your vertical:
- P&L and Growth: Drive revenue, margin, and sustainable customer economics
- SKU Portfolio Strategy: Lead new product decisions, positioning, and lifecycle planning
- Pricing & Value Proposition: Set strategies that balance affordability and perceived quality
- Channel Execution: Work with Sales and Growth to scale online and offline distribution
- Retention & Consumer Loyalty: Own repeat usage, CX feedback, and parent trust
- Cross-Functional Prioritization: Coordinate across Brand, Ops, Product Dev, and Finance
What Success Looks Like (6–12 Months)
- You grow your vertical’s revenue and margin, while improving retention
- You launch or relaunch key SKUs with strong PMF and commercial pull
- You align the team behind 2-3 clear priorities per quarter, and execute them end-to-end
- You build repeatable playbooks that can scale your vertical faster
Why Join Tentang Anak
- Own your own business line inside a mission-led brand
- Low ego & intellectual environment, close access to founders and function heads
- Speed + structure, learn the FMCG playbook, but execute with startup agility
- Make a real difference, help shape how parents across Indonesia make product decisions
- Clear path to grow, top performers will step into leadership roles
Requirements
Who Will Thrive in This Role
- You’re passionate about one of our verticals (nutrition, skincare, or IP content)
- You’re not just strategic, you also get things done and solve problems proactively
- You’re comfortable with numbers, trade-offs, and fast iterations
- You balance business logic and good taste, you care about how products perform and feel
- You value humility, ownership, and clarity in how you lead
Tips Menjaga Diri
Perusahaan dan Lowongan di Dealls tidak meminta data pribadi, informasi rekening, atau pungutan ketika melamar. Hindari juga lowongan Google Form / Grup Telegram tanpa keabsahan yang jelas.
Imagine a career where you play a pivotal role in ensuring the success and bright future of 80 million children in Indonesia. Tentang Anak is not just a company; it's a mission, a movement, and an opportunity to be part of something truly extraordinary.
Tentang Anak, at its core, is driven by a mission to advance the well-being and development of 80 million children throughout Indonesia. Founded by a team of experts, including pediatricians, child psychologists, and early childhood educators, we are steadfast in our commitment to supporting children with the most reliable education and products. From educational tools (e.g., applications, books, flashcards, puzzles) to essential skincare, Tentang Anak aims to accompany and provide the best solutions for parents and their children, from the moment they wake up until they fall asleep.
Our products are the one and only in Indonesia that are developed by experts, backed by science, and offered at affordable prices. We are humbled by the love our products receive from parents, consistently ranking our Educational Tools and Skincare highly on e-commerce platforms, making them best-sellers. We will continue to innovate and provide better solutions for parents at every step of their journey. We are dedicated to creating a brighter, healthier, and happier future for the children of Indonesia.
Our employees, whom we call TAmily, are a group of relentless and passionate individuals who share the same mission and ambitions. Are you ready to join us in this mission?
