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Brand Manager
MR. DIY Indonesia
- Full-Time
- On-site • Jakarta Selatan
- Negotiable
No Sign Up Required!
Job Description
- Brand Building Experience & Brand development, execution and refinement to ensure alignment to overall company and brand objectives and resonates well with target audience.
- Campaign management – overseeing development and execution of brand campaigns, ensuring they are effectively communicating brand’s value proposition, addressing brand challenges, and connecting with our target audience.
- Activation Strategies – Lead, develop, and oversee activation and PR strategies and action plan implementation ensuring that they effectively communicate the brand’s value proposition and connect with our target audience.
- Close collaboration with digital marketing manager and team to develop and implement digital marketing initiatives, including but not limited to SEO, SEM, content marketing, email marketing, social media marketing, and ecommerce as necessary.
- Ensure brand marketing budget usage in efficient and effective manner, making data-driven decisions to allocate resources effectively and maximize ROI and ROAS.
- Continuously monitor and analyze performance of brand marketing efforts, using KPIs and data insights to optimize campaigns and initiatives
- Work closely and collaborate effectively with other departments such as Retail, BD, and within marketing function to ensure a unified brand presence across all touchpoints.
- Oversee research projects for market, consumers and shoppers to ensure understanding of brand health and performance, as well as gain insights to be leveraged for future initiatives, while staying updated on industry trends, competitor activities and customer preferences to inform strategic decisions and maintain brand’s competitive edge.
- Provide regular updates and reports to senior management, detailing the impact of brand marketing efforts on brand equity, user acquisition, and revenue growth.
Requirements
- Min. Bachelor of Marketing, Public Relation, Economy, Business, Management or related field
- Min. of 5 years of experience in brand building experience, with proven track record of leading successful digital centric brand campaigns experience
- Strong leadership and team management skills
- In-depth knowledge of digital marketing, advertising and social media
- Exceptional analytical and problem-solving abilities
- Excellent communication and presentation skills
- Proficiency with marketing analytics and reporting tools
- Ability to adapt to changing market condition / consumer preferences and work in a fast-paced environment.
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Sejak toko pertama dibuka pada Juli 2005, MR.DIY saat ini menjadi salah satu ritel perlengkapan rumah tangga terbesar dan berkembang pesat di Asia Pasifik, dengan komitmen menghadirkan perubahan yang berharga bagi konsumen.
Saat ini, MR.DIY memiliki lebih dari 800 toko di Indonesia dan 3.500 toko di seluruh dunia. Dengan lebih dari 8.000 karyawan, MR.DIY siap melayani lebih dari 188 juta pelanggan setiap tahun.
Dengan mendukung konsep “Always Low Prices,” MR.DIY menawarkan kemudahan berbelanja lengkap dalam satu tempat dengan harga hemat, menyediakan lebih dari 18.000 produk dan 10 kategori seperti peralatan rumah tangga, kebutuhan sekolah, otomotif, perkakas, elektronik, hingga perhiasan dan kosmetik, menjadikan MR DIY pilihan Utama yang LENGKAP,HEMAT, dan DEKAT bagi jutaan pelanggan untuk kebutuhan rumah tangga sehari-hari.