Brand Executive - Books & Educational Products
Tentang Anak
- Full-Time
- Hybrid • Jakarta Selatan
- Negotiable
No Sign Up Required!
Job Description
About The Role
We are looking for a passionate and creative Brand Executive to further the growth and enhance the brand equity of Thinker Tales — Tentang Anak’s brand for books and educational products.. This role combines strategic planning, product development, and creative execution to deliver strategies and initiatives for products that inspire, educate, and engage our audience. You will work collaboratively across teams to build a strong brand presence, ensuring Thinker Tales aligns with Tentang Anak’s mission to empower children and families through innovative and meaningful products.
Job Responsibilities
- Conduct market research to identify trends, consumer needs, and competitive insights to create differentiated and impactful book products.
- Assist in developing and executing comprehensive, creative brand strategies to position Thinker Tales as a leader in the children’s book and toys market.
- Participate in driving the end-to-end development of Thinker Tales books, from concept creation to final production, ensuring alignment with Tentang Anak’s brand values and vision.
- Assist in planning and executing 360 marketing campaigns to promote Thinker Tales, including digital and offline channels.
- Collaborate with the sales and distribution teams to maximize market penetration and achieve sales targets.
- Gather consumer feedback and analyze it to continuously improve the product’s quality, content, and design.
- Assist in managing budgets for product development, marketing campaigns, and events — ensuring cost efficiency.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 2-4 years of experience in brand management, product development, or marketing, preferably in the publishing or children’s product industry.
- Strong project management skills with the ability to handle multiple tasks and deadlines.
- Experience in children’s books, educational content, or consumer goods industries is preferred.
- Analytical Skills: Strong analytical skills with the ability to interpret data and trends to drive strategic decisions.
- Communication: Excellent written and verbal communication skills, with the ability to collaborate effectively across teams.
- Creativity: A creative thinker with a passion for brand storytelling and a strong eye for detail.
- Team Player: Ability to work collaboratively in a fast-paced environment and adapt to changing priorities.
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Imagine a career where you play a pivotal role in ensuring the success and bright future of 80 million children in Indonesia. Tentang Anak is not just a company; it's a mission, a movement, and an opportunity to be part of something truly extraordinary.
Tentang Anak, at its core, is driven by a mission to advance the well-being and development of 80 million children throughout Indonesia. Founded by a team of experts, including pediatricians, child psychologists, and early childhood educators, we are steadfast in our commitment to supporting children with the most reliable education and products. From educational tools (e.g., applications, books, flashcards, puzzles) to essential skincare, Tentang Anak aims to accompany and provide the best solutions for parents and their children, from the moment they wake up until they fall asleep.
Our products are the one and only in Indonesia that are developed by experts, backed by science, and offered at affordable prices. We are humbled by the love our products receive from parents, consistently ranking our Educational Tools and Skincare highly on e-commerce platforms, making them best-sellers. We will continue to innovate and provide better solutions for parents at every step of their journey. We are dedicated to creating a brighter, healthier, and happier future for the children of Indonesia.
Our employees, whom we call TAmily, are a group of relentless and passionate individuals who share the same mission and ambitions. Are you ready to join us in this mission?
