Brand Executive

GTM & Product Marketing

• Develop GTM plans with the Marketing team for new products and collections.
• Define key product highlights, USPs, and consumer-facing product messages.
• Ensure launch readiness across marketing, retail, e-commerce, and operations.
• Marketing & Activation
• Collaborate with Marketing on campaigns, product launches, KOL initiatives, events, and brand activations.
• Provide product and commercial insights to shape marketing activities.
• Evaluate campaign and activation performance and identify follow-up opportunities.

Principal & Stakeholder Management

• Coordinate with brand principals on product, marketing, launch, and reporting requirements.
• Communicate local market insights and product performance.
• Work closely with Marketing, Retail, E-commerce, VM, Operations, and Finance.

Product & Merchandising

• Evaluate new products and collections from principals and recommend products to buy.
• Develop assortment plans based on brand positioning, market potential, and sales performance.
• Analyze SKU performance and recommend actions such as replenishment, reallocation, promotion, or exit.

Buying & Budget

• Support seasonal and annual buying plans.
• Manage purchasing budgets / OTB and monitor actual vs. planned purchases.
• Analyze inventory, sales trends, and forecasts to optimize buying decisions.

Retail & E-Commerce

• Monitor product performance and stock availability across online and offline channels.
• Recommend stock allocation and reallocation based on demand and channel performance.
• Support product visibility and execution across retail and e-commerce.